Email Marketing Best Practices Guide

Our Email Marketing Best Practices Guide outlines standard best practices that enhance email communications, including recommendations to ensure your emails stand out in crowded inboxes and generate ROI. 

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Key Topics

Setting Campaign Goals

Learn about the different types of campaign goals and how to target a specific audience with personalized messaging.

Core Components

Learn about the core components to enhancing email communication, including personalization, flexible content format, format sensing, and URLs/hyperlinks. 

Copy Guidelines

Email copy can make or break the success of your campaign. Learn how to write engaging email copy that increases open and click-through rates. 

Email Design Guidelines

Learn about the best practices for email design to ensure your work displays properly in all recipients’ inboxes.

Mobile Friendly Design Tips

Learn how to develop accessible emails that render for both desktop and mobile email clients.

Creating Landing Pages

Effective emails link to optimized landing pages. Learn what goes into creating a high-performing landing page for your email campaign.