Executive Team

Michelle Taves

General Manager

Michelle Taves serves as GM of V12, where she oversees the company’s strategic direction and day to day operations. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a vibrant leader in Porch’s Group’s leadership team.

With over 30 years of product, marketing, and leadership experience, Michelle has developed an in-depth knowledge of product strategy and development, operational efficiency management, omnichannel campaign execution, first-party marketing solutions, data-driven best practices including data sourcing, data privacy, data availability and reliability.

Prior to V12, Michelle held various leadership positions at The Allant Group, Acxiom Corporation / May & Speh and Unique Mailing Services.

Michelle holds a BA in Business Management & Marketing.

Anders Ekman


Anders Ekman serves as President of V12, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. Anders led the transformation of the company into an omnichannel marketing and data powerhouse, and played a pivotal role in Porch Group, Inc.’s acquisition of V12 in 2021.

Previously, Anders was Executive Vice President of MRM Worldwide, serving as Eastern Region head and Chief Growth Officer. While at MRM, Anders drove the company’s evolution by bringing data-driven innovation to clients such as the US Army, MasterCard and Kohl’s. Anders has also served as a Senior Vice President at Digitas, building CRM infrastructure and marketing success for the firm’s largest clients, including GM and AT&T Wireless.

Anders is a graduate of Bowdoin College.

Will Farragut

Will Farragut

Chief Technology Officer

Will has more than 15 years of experience in the technology industry. He serves as V12’s Chief Technology Officer and is accountable for defining, communicating, and executing technology vision and strategy, as well as delivering on the product roadmap.

Will’s previous positions include leadership roles at Kobie Marketing and Verizon and as the CEO and founder of Lighthouse Guidance Systems, an educational tech startup that provides innovative software applications connecting families with secondary schools. He also has built a number of SaaS applications and driven development process initiatives as a start-up entrepreneur. Will’s experience spans multiple industries including the retail sector where he shepherded marketing and innovative teams, successfully delivering emerging technologies to market in profitable and scalable ways.

Will is a graduate of the University of South Florida.

Linda Chiodo

SVP, Finance & Controller

As SVP of Finance & Controller, Linda is responsible for all financial aspects of managing V12 including Financial Planning & Analysis, Billing, Accounts Receivable, Accounts Payable, Sales Tax Compliance and Financial Reporting. For over thirty years, Linda has held various financial management roles starting in the retail sector and transitioning over to marketing services. She has led the finance teams at Phoenix Data Processing, Multi Ag Media, Telematch and V12, and has also played a part in M & A, Human Resources and Benefits as well as other administrative functions.

Linda is a registered CPA, a Chartered Global Management Accountant and a member of both the AICPA and the Illinois CPA Society.

Linda holds a BS in Accounting from Northern Illinois University.

Todd Dziedzic

Todd Dziedzic

SVP, Digital & Analytics

Todd has over 20 years of marketing strategy and analytic experience focusing on designing and directing research projects across direct marketing, credit and retail industries resulting in incremental revenue and profit. 

His previous positions include leadership roles at Pear (a division of Customink.com), Datalogix, and IRI. While serving in these roles, Todd developed deep industry knowledge working with a wide range of statistical techniques to develop and enhance strategic marketing initiatives and optimize marketing program spend at a customer level.

Todd earned a B.A. in mathematics from Boston College and an M.S. in applied mathematical science from DePaul University.


Kym Vance

SVP, Business Solutions

For over 20 years Kym Vance has helped devise and implement successful email and multi-channel direct marketing strategies for clients ranging from local mom & pop businesses to Fortune 500 clients. Kym is a member of multiple industry organizations and lends her expertise via panels, councils, and guidance groups.

Prior to V12, Kym was one of the founding leadership team members of Datagence/V12 Group, a multi-channel direct marketing services company. Her tenure includes various management roles at leading database management companies, including Enterprise Marketing Solutions (now Dialog Direct), 24/7 Real Media and Consumernet.

Kym holds a B.A. in public relations and journalism from Monmouth University. She also lends her time to her community serving on the executive boards of several community sports, childhood cancer, education, and service groups.