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Executive Team

Andrew Frawley

CEO, Vice Chairman of the Board

Andy has 30 plus years of operating experience, including 25 years at the senior management level within agency, marketing services, enterprise software, software as a service (SaaS) and professional services companies. His operational experience includes raw startups, turnarounds and managing billion-dollar global businesses. Andy also has extensive experience raising capital in private and public markets, and in mergers and acquisitions with companies at all different stages of growth.

Andy previously served in leadership positions including CEO of Epsilon; President and CEO of Clicksquared, Inc.; and President, Chairman and CEO of Exchange Applications, Inc. He currently advises a number of private equity firms and brands on marketing strategy, marketing services, advertising, marketing technology and ad tech through his consulting entity A.J Frawley & Associates. 

Andy is a member of the Data and Marketing Association (DMA) Board of Directors, a past Chairman of the DMA Financial Services Conference, member of the DMA Conference Committee and judge for the DMA Echo awards. He earned a M.B.A. from Babson College and holds a B.S. in Finance, with honors, from the University of Maine.

Anders Ekman


Anders is broadly experienced in bringing data-driven innovation and revenue growth to clients across a range of industries. As President of V12, Anders led the transformation of the company into an omnichannel data powerhouse and the company has since experienced double-digit growth.

Previously, Anders was Executive Vice President of MRM Worldwide, serving as Eastern Region head and Chief Growth Officer. While at MRM, Anders drove the company’s evolution by bringing data-driven innovation to clients such as the US Army, MasterCard and Kohl’s. Anders has also served as a Senior Vice President at Digitas, building CRM infrastructure and marketing success for the firm’s largest clients, including GM and AT&T Wireless.

Anders is a graduate of Bowdoin College.

Brent Cosgrove

Chief Financial Officer

Brent serves at V12’s Chief Financial Officer.In this position, Brent plays a key role in the development of the company’s overall financial strategies and operational growth objectives. Prior, Brent served as COO at IHM Services, a leading analytics provider focused on quality and regulatory reporting for hospitals. While there, he successfully led a team responsible for overseeing the financial stability, performance, and operational processes across the enterprise. Brent also served in leadership roles at Catapult Learning and Dendrite International.

Brent attended Ferris State University, where he received his Bachelor of Science in Accounting.

Michelle Taves

Chief Product Officer

As Chief Product Officer, Michelle is responsible for driving the strategic direction of V12’s analytics solutions, data access technologies, and purchase intender solutions across all channels. With over 20 years’ marketing and leadership experience, Michelle has developed an in-depth knowledge of data-driven best practices including data sourcing, data privacy, data availability and reliability. Prior to V12, Michelle held various leadership positions at The Allant Group, Acxiom Corporation / May & Speh and Unique Mailing Services.

Michelle holds a BA in Business Management & Marketing.

Jason Webby

Chief Revenue Officer

As Chief Revenue Officer, Jason Webby brings over 20 years of experience leading large and diverse teams of global sales professionals.

Jason most recently held the position of Senior Vice President, Managing Director, US at Xaxis— one of the industry’s leading programmatic media companies. In his role, Jason oversaw all client engagement and led Xaxis’ US sales and account services team. Jason’s team focused on both agencies and direct clients, utilizing a combination of 1st, 2nd & 3rd party data to craft targeted programmatic advertising campaigns across display, video and mobile.

Jason has recently relocated back to the US after having spent 3 years based in London as Senior Vice President, Sales for CNBC International. In this role, Jason oversaw all commercial activity across EMEA, Asia Pacific and Latin America.

Jason holds a bachelor’s degree in English from Boston College in Chestnut Hill, MA.

Jewell Kinnison

SVP, Data Services and Special Initiatives

As SVP, Data Services and Special Initiatives, Jewell Kinnison is responsible for overseeing the company’s data delivery services and special project initiatives across the company. Since Jewell joined V12 in 2002, she has been directly involved in every aspect of software deployment from participation in the sales cycle, through requirements gathering, design, build, training and testing phases. Prior to V12, Jewell worked at a boutique software firm specializing in the deployment of Campaign Management and CRM solutions.

Jewell holds a BS in Marketing from the University of South Florida.

Peg Kuman

Peg Kuman

EVP, Chief Privacy Officer

Peg Kuman is a senior executive with over 40 years’ experience in Direct and Digital Marketing. Peg serves as Chief Privacy Officer of V12 and as a senior advisor to the company. Her broad experience includes the design and development of data and information-based logic and matching systems for business and consumer marketing. This experience spans across numerous sectors including: telecommunications, energy, manufacturing, publishing, retail, consumer package goods, financial services, banking, insurance, and health care. She previously managed business units for several brand marketers, including Publishers Clearing House (PCH) and Fingerhut Corporation.

Peg is a graduate of Hartwick College.