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Drive Customer Acquisition and Growth with Omnichannel Financial Marketing Solutions

Accelerate Your Customer Acquisition

V12 is trusted by some of the industry’s leading financial brands to drive their customer acquisition, retention and loyalty strategies. Specifically developed for the financial industry, our comprehensive acquisition packages leverage industry-leading data, in-market shopping indicators, state-of-the-art analytics, machine learning capabilities and end-to-end omnichannel marketing campaigns and programs to drive superior results.

  • Drive rich customer experiences
  • Deliver personalized journey management
  • Increase customer acquisition
  • Easy to use bundled program for today’s busy marketer
  • Programs executed across channels including direct mail, email, social (Facebook) and digital display
  • Analytics and optimization
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Power Your Results with V12’s Best-in-Class Financial Intender Database

Developed over a three-year time span, V12 is proud to launch the industry’s largest and most inclusive database of in-market financial consumers.

Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can connect you with consumers in the market for banking and financial services based on browsing behavior or recent visits to banking and financial establishments.

  • Reach consumers shoppers who have recently visited your location or a competitor’s location. Each lead includes name and address and is often enhanced with additional demographic, lifestyle and contact data.
  • Market based on lifestyle changes and trigger data such as new movers, new children and economic changes.  The key to mover marketing is delivering the right message, at the right time and through the right channel, which is why V12 provides  industry leading mover solutions  spanning the entire move cycle to make sure you don’t miss a single opportunity.
  • Reach consumers who are actively browsing online for products you sell. We provide massive visibility into behavioral data and searches occurring on over 90% of internet-connected devices every month.  Easily deploy digital campaigns across the internet with drag-and-drop technology or V12 will deploy for you.
V12 Velocity for Financial Services logo

Integrated Programs to Drive Results

Our CDP Platform Integrates 1st & 3rd Party Data to Know Your Customers, Develop Actionable Insights and Deploy Unified Customer Journeys and Campaigns.

Introducing V12 Velocity for Financial, an integrated Customer Data Platform (CDP) solution to drive omnichannel marketing programs across channels including direct mail, email, social (Facebook) and digital display.

You can now acquire in-market financial consumers in a matter of weeks with our quick-start acquisition program or choose to access our full Customer Data Platform for end-to-end marketing program execution.

Customer Data Platform flowchart

Two Ways to Drive ROI Today

All-In-One CDP Solution

  • Full Platform Access
  • Data Hygiene
  • Name & address standardization
  • Acquisition data
  • ROI-Driving data packages
  • Marketing execution
  • Automated email deployments via journey orchestration
  • Multi Channel Integration (SMS, Direct Mail, Ecommerce)
  • Implementation
  • Marketing partner consultancy to ensure your strategy effectiveness

Quick Start Acquisition Program

  • Target in-market consumers
  • Quick start module, up and running in less than 2 weeks
  • Your customer data used for suppression & profiling purposes
  • Web behavior capture for ecommerce sites
  • Acquisition Data
  • Available data elements include EPostal, Signals, and New Movers data
  • Marketing execution
  • Automated email deployments via journey orchestration
  • Implementation
  • In-depth reporting and dashboards

High Quality Omnichannel Campaigns Delivered Across Channels

Target in-market shoppers across channels using V12’s omnichannel campaign programs. Choose from our pre-built creative templates or provide your own creative to reach consumers across email, postal, social and digital.

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Drive Superior Performance with V12’s Robust Data and Audience Solutions

  • End-To-End Customer Acquisition Solutions for Facebook Advertising

    V12 AudienceLink is a full-service Facebook advertising solution to meet the needs of businesses of all sizes. From audience and creative development, campaign management and performance reporting, our all-in-one services ensure superior results, every time.

Financial Services Marketing Solutions

  • Boost Sales by Personalizing Your Outreach to Key Demographics

    Send highly personalized messaging and target key demographics using V12’s industry-leading consumer data and demographics.  ConsumerLink, a proprietary consumer data source, offers access to multiple consumer data files for highly targeted marketing campaigns. Data is built from hundreds of sources including public records, phone directories, U.S. Census data, consumer surveys, and other proprietary sources.

    Data is available on 215+ million consumers, most with exact age and estimated income information and 138 million households.

    Data elements include age, home ownership, occupation, gender, estimated income, telephone number, ethnicity, credit card, hobbies, purchase behavior, lifestyle interests, and many more.

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