Download the free Gen X New Mover Trends Report from Porch and V12 to better understand this generation’s spending habits throughout the moving journey and why brands can’t afford to miss out on this lucrative audience.
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Packed with insights about Gen X movers and their purchasing habits
Furniture/Home Décor, TV, & Home Improvement/Repair Supplies top the list for items Gen X new movers purchase in the first 12 months.
Gen X movers shop early, with 66% purchasing items prior to moving and 59% switching service providers prior to moving.
Purchase decisions for new items are driven mainly by online research (57%) & online reviews (38%) for Gen X movers.
Free Report: The 2022 Marketer’s Perspective on Mover Marketing