gen z mover report

Gen Z New Mover Trends Report

Download the free Gen Z New Mover Trends Report from Porch and V12 to better understand this generation’s spending habits throughout the moving journey and why brands can’t afford to miss out on this lucrative audience. 

Download the free report now

Packed with insights about Gen Z movers and their purchasing habits

Home Improvement

88% of Gen Z moves are planning to do or have already done home improvement. Top projects include painting, redecorating and kitchen remodels. 

Move-Related Services

More than 2 in 5 Gen Z new movers do research for services such as mortgages, home insurance, home inspections & moving services.

Top Purchases

Furniture/home décor (55%), TV (47%), appliances (42%), and pet supplies (34%) top the list for items Gen Z new movers purchase in the first 12 months.