Acquire Actively Engaged Holiday & Seasonal Audiences, Powered by V12 Signals

Using in-market holiday and seasonal segments, retail marketers can now target audiences who have indicated high purchase intent based on off-line shopping indicators integrated with on-line (mobile and desktop) content consumption, web visit and keyword searches.

These audiences include consumers who are known to be highly engaged and have expressed real-time purchase intent via web visits and digital content consumption versus more traditional data sets which include only modeled and off-line demographic data.

Audience Segments Include:

• HOLIDAY:
  Halloween, Halloween Costume Buyers, Halloween Candy Buyers, Thanksgiving, Black Friday, Cyber Monday, Christmas, New Years, Healthy Resolutions, Mardi Gras, Valentine’s Day, St. Patrick’s Day Activity, Easter, Earth Day, Cinco de Mayo, Mother’s Day, Father’s Day, July 4th, The Grammys, The Oscars

• SEASON:
  Graduation Gift Buyers, Back to School, Big Grillers, Outdoor Entertainers, Tax Preparation, Spring Break Planners, Wedding Season, Winter Activity Enthusiasts, Domestic Holiday Traveler, Holiday Travelers

• SHOPPERS:
  Holiday Shoppers- Toys, Holiday Shoppers – Retail, Luxury Holiday Shoppers, Comparison Shoppers, Early Holiday Shoppers, Fall Fashion Shoppers, Late Holiday Shoppers, Post-Holiday Bargain Shoppers, Gift Givers – Children, Gift Givers, Holiday Entertainers, Holiday Cooks, Seasonal/Holiday Spanish Speakers, Spring Cleaning, Spring Gardening, Spring Apparel Shoppers, Summer Apparel Shopping

• SPORTS
  NFL Football Fan, Football Fans, SuperBowl, Golf Lovers, March Madness, Summer Olympics Followers, Winter Olympics Followers