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Acquire In-Market Home Retail Shoppers with V12's End-to-End Customer Acquisition Solutions

V12 Signals for Home Retail logo

Power Your Results with V12’s Best-in-Class Home Retail Intender Database, V12 Signals

Developed over a three-year time span, V12 is proud to launch the industry’s largest and most inclusive database of in-market home-retail consumers.

Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can connect you with consumers in the market for furniture and home retail products and services based on browsing behavior and store shopping data.

  • 190 million monthly search for furniture and home accessories: Reach consumers who are actively browsing online for products you sell. We provide massive visibility into behavioral data and searches occurring on over 90% of internet-connected devices every month.
  • 2 million monthly visits to home retail locations: Reach shoppers who have recently visited your store or a competitor’s location. Each lead includes name and address and is often enhanced with additional demographic, lifestyle and contact data.
  • 2.7 million new movers: Market based on lifestyle changes and trigger data such as new movers, new children and economic changes. V12 provides  industry leading mover solutions  spanning the entire move cycle to make sure you don’t miss a single opportunity.

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Three Ways to Get Started Today

V12 Prospector

 

In Market Leads Targeted for Furniture and Home Retail Brands Plus Email & Digital Conversion Programs

  • In-market leads
  • Outbound email weekly
  • Facebook advertising weekly
  • Option to include weekly postcard mailers
  • 90 day subscription
  • In-Market audience (those browsing furniture and home retail sites or visiting locations)
  • $1,500/month/store
  • Creative templates available – ask for a quote

V12 Prospector Plus

 

In Market Leads Targeted for Furniture and Home Retail Brands Plus Reach New Movers near Your Location

  • In-market leads
  • Outbound email weekly
  • Facebook advertising weekly
  • Option to include weekly postcard mailers
  • 90 day subscription
  • In-Market audience (those browsing furniture and home retail sites or visiting locations)
  • New Movers within your store footprint
  • $2,500/month/store
  • Creative templates available – ask for a quote

V12 Velocity
(includes V12 Prospector and V12 Prospector Plus)

On Demand CRM – One Hub for all Your Marketing

  • In-market leads
  • Outbound email weekly
  • Facebook advertising weekly
  • Option to include weekly postcard mailers
  • 90 day subscription
  • In-Market audience (those browsing furniture and home retail sites or visiting locations)
  • New Movers within your store footprint
  • On-demand multi-channel campaigns for new customer acquisition
  • Full-service model
  • Starting at $3,500/month
  • Creative templates available – ask for a quote
V12 Velocity Home Retail logo

Integrated Programs to Drive Results

Our CDP Platform Integrates 1st & 3rd Party Data to Know Your Customers, Develop Actionable Insights and Deploy Unified Customer Journeys and Campaigns.

Introducing V12 Velocity for Home Retail, an integrated Customer Data Platform (CDP) solution to drive omnichannel marketing programs across channels including direct mail, email, social (Facebook) and digital display.  

You can now acquire in-market home retail shoppers in a matter of weeks with our quick-start acquisition program or choose to access our full Customer Data Platform for end-to-end marketing program execution.

Customer Data Platform flowchart

All-In-One CDP Solution

  • Full platform access
  • Data hygiene
  • Name & address standardization
  • Acquisition data
  • Home Retail Intender Database
  • Automated email deployments via journey orchestration
  • Multi channel integration (SMS, Direct Mail, Ecommerce)
  • Implementation
  • Marketing creatives and execution including email, direct mail, Facebook and display
  • Marketing partner consultancy to ensure your effectiveness

Quick Start Acquisition Program

  • Quick start module, up and running in less than 2 weeks
  • Your customer data used for suppression & profiling purposes
  • Web behavior capture for ecommerce sites
  • Acquisition data
  • Home Retail Intender Database
  • Automated email deployments via journey orchestration
  • Implementation
  • Marketing creatives and execution including email, direct mail, Facebook and display
  • In-depth reporting and dashboards

High Quality Omnichannel Campaigns Delivered Across Channels

Target in-market shoppers across channels using V12’s omnichannel campaign programs. Choose from our pre-built creative templates or provide your own creative to reach consumers across email, postal, social and digital.

New Movers Case Study – Regional Furniture Retail Chain

“Our New Movers program is like printing money.”

  • Since inception, New Movers has contributed an incremental revenue boost of $8.2MM in sales, averaging just over $3MM per year.
  • The New Movers program acquired 2,5oo+ new customers that have accrued a combined lifetime value of $6.96MM.
  • In total, 5,298 orders are attributed to the New Movers program.
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Drive Superior Performance with V12’s Robust Data and Audience Solutions

  • End-To-End Customer Acquisition Solutions for Facebook Advertising

    V12 AudienceLink is a full-service Facebook advertising solution to meet the needs of businesses of all sizes. From audience and creative development, campaign management and performance reporting, our all-in-one services ensure superior results, every time.

  • Personalize Your Outreach to Millennials and Other Key Demographics with V12’s Robust Consumer and Demographic Data

    Send highly personalized messaging and target millennials and other key demographics using V12’s industry-leading consumer data and demographics.  ConsumerLink, a proprietary consumer data source, offers access to multiple consumer data files for highly targeted marketing campaigns. Data is built from hundreds of sources including public records, phone directories, U.S. Census data, consumer surveys, and other proprietary sources.

    Data is available on 200 million consumers, most with exact age and estimated income information and 138 million households.

    Data elements include age, home ownership, occupation, gender, estimated income, telephone number, ethnicity, credit card, hobbies, purchase behavior, lifestyle interests, and many more.