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Introducing Home to Office (H2O), a Breakthrough in ABM Targeting to Reach Decision Makers Where they Live and Work

Identify and Reach Decision Makers at Home or in the Office Actively Shopping for the Business Products and Services You Sell

New B2B2C Data Solution by V12 and Equifax

In today’s changed business climate, more employees are working at home, using both their home and business devices to research goods and services. Identifying and reaching these decision makers can be more challenging than ever. Until now.  

V12’s Home-to-Office (H20) is a revolutionary new product that identifies employees who are in market for products or services and attaches cross-channel and cross-device contact details to that individual. The solution, powered by Equifax’s industry-leading business and financial data, creates an entire graph across consumer and business identities to power omnichannel outreach with unprecedented precision and accuracy. 


woman searching internet at home and in office


What does this mean for you? You can now reach your ideal prospect where they live or work with personalized campaigns designed to convert. With H2O, you can edge out the competition before they are even considered. 

The H2O Graph Has Insight into Millions of Visits and Devices

  • 150MM unique devices
  • 50MM unique business identities
  • Close to 800MM total visits
  • 2MM+ commercial buildings monitored daily

A Powerful Foundation of Leading B2B Data, Powered by Equifax

  • 150MM global companies
  • More than 53MM U.S. businesses
  • 80MM B2B contacts

H2O Delivers a Superior Total Solution

  • Firmographic, financial and linkage data
  • B2B2C identity utilizing daily behavior / mobile trending
  • Updated within 72 hours of business visit
  • Intent at the person level
  • Integrated with online browsing behavior across consumer and business content

How Brands are Using H2O

Clients are using V12’s Home to Office solution for a variety of use cases including:

  • New Customer Acquisition
  • ABM Targeting
  • Existing Customer Demand Monitoring
  • Analytics
  • ID Graph
  • Append

How H2O Powers ABM Results 

H2O journey flowchart

Sample Selects

Consumer Contact Data

  • V12 Consumer Ind ID
  • Name (First and Last)
  • Address
  • Congressional District
  • County Code
  • Country Code Description
  • Email(s)
  • Email Delivery Flag
  • Landline Phone
  • Cell Phone
  • Wireless Flag

Business Contact Data

  • Title Code
  • Title Description
  • Email
  • Phone Number

Demographic Attributes

  • Charitable Contributor
  • DOB
  • Education Code
  • Home Ownership
  • Home Purchase Price
  • Length of Residence
  • Political Affiliation
  • New Parent
  • Newlywed
  • Recently Divorced
  • Recent College Graduate
  • Golfer
  • Gender
  • Household Income
  • Age
  • Net Worth
  • Dwelling Type
  • Credit Ranges

Firmographic Attributes

  • Universal Business ID #
  • Business Name (DBA or Legal)
  • Business Credit Risk Score
  • Primary Address
  • Business Indicator
  • Residential Indicator
  • Web Address
  • Year Established
  • # of Employees
  • Corp Rev Amount
  • Local Rev Amount
  • Primary SIC
  • Primary SIC Description
  • Primary NAICS Code
  • Primary NAICS Description
  • Marketability

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