Latest Marketing Resources from V12


Explore the Latest Insights on New Movers

Download the 2022 New Mover Trends Report to learn about the state of today’s new movers and uncover opportunities to reach this valuable audience of in-market shoppers.


The Impact of Apple Privacy Changes on Digital Marketing

In this podcast, The V12 team explores how these policy changes have specifically impacted digital marketing capabilities and how you can successfully pivot to reach your target audience.

Get Insight Into 80% of U.S. Home Purchases

We know homeowners: who they are, what they’re shopping for, and how to reach them. Learn how to target this lucrative audience with our data-driven, highly predictive omnichannel tools.

Connecting Your Industry to New Movers and Homeowners

The home is one of the biggest investments a consumer makes. During a move, consumers spend almost $11,000 per move. And they continue to spend throughout the lifetime of their home ownership. Explore our industry solutions to learn how new movers and households are spending and interacting within your industry.




Home Services








Restaurants & Hospitality





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Trends & Tactics From Top Marketing Experts

Explore Movers & Shakers, our thought leadership forum that explores all facets of the latest marketing trends, strategies, and tactics.

Fresh Insights Every Week

Stay up to date on the latest trends covering a range of topics on new movers, households, and marketing and media tactics. Each week we publish new content to keep you updated and power your performance.

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Up-to-Date Housing Trends

The housing market is as volatile as ever. Visit the Housing Trends & Insights Corner to get the latest information from around the web, Twitter, and our blog.

The Industry Leaders in Homeowner Marketing

V12, a Porch Group company, is the leader in mover and homeowner marketing with insight on more movers, with more context and greater precision than any provider in the market.

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Empowering Our Clients to Thrive

  • We’ve seen solid success with V12’s MoverMatch in terms of customer retention. They quickly got us up and running with weekly data refreshes and have been a consistent and valuable partner since day one.

    Frontpoint Security
    Marketing Manager
  • As the Digital Strategy Officer for a large retail chain, targeting the right online audiences is a key objective to growing our customer base. V12 offered the perfect solution. Their digital solutions team profiled our customer lists to create customized audiences unique to our organization. We also used their MoverTech solution to target consumers in the pre and post move. The customer service I received and the knowledge of the V12 team has been extraordinary. Looking forward to our next project!

    National Retail Chain
    Digital Strategy Officer
  • Making connections with prospects is getting harder and harder. We had to change our approach on how to reach the right person. V12’s consumer audiences provided us with a wealth of new insights into our prospects and existing clients. We appended data to our CRM system, cleaned up and added email addresses, and implemented new mover audience targeting. We have seen tremendous results, including increased engagement from our audiences and ultimately, higher conversions.

    Financial Services Company
    Marketing Director
  • V12 was willing to work with our company to create a customized solution that was specific to our unique needs. They listened and delivered. The onboarding training was very in depth and helped to show what our capabilities are. They have a great support center that is helpful and quick. Everyone we have come into contact with has been impressive and provided outstanding service!

    - Director of Marketing Solutions
  • The turnkey solutions has been a dream service. It makes my life easier and makes me look good every single day. Unlike many other technologies, the learning curve was relatively easy. And the customer support is unsurpassed.

    ModSolar, LLC
    Director of Marketing Acquisition Services
  • Their in-market Signals audiences and new mover audiences have given us a huge edge in helping us better target the right customers. We have seen a huge uplift in both our customer acquisition and retention programs. The customer service has always been above and beyond. I appreciate their friendly and knowledgeable staff and quick turnaround time.

    National Insurance Company
  • My agency works to automate digital media buying for national, regional and local companies. The V12 Data Cloud allows us to improve reach by identifying targeted audience segments to better prospect new users for very niche campaigns, like franchise development. Many of these segments have turned out to be top performers for these campaigns.

    Marketing and Advertising Agency
    Director of Client Relations
  • V12 has been a huge asset in helping me find and convert new prospects. They offer a large variety of automotive data, allowing me to choose who to target based on demographics, behavioral data, lifestyle segments, and specialty auto data.  We have also implemented a new mover marketing program which is yielding tremendous results. 

    Auto Dealer Group