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[WEBINAR] How Data Will Fuel What’s Ahead for the Automotive Industry

Developing an understanding of today’s automotive shoppers requires numerous data sets and analytical capabilities to develop a rich, omnichannel customer view. In this webinar, hosted by people-based audience provider V12 Data, you’ll learn how the automotive industry is responding to today’s influx of data and new marketing technologies.

  • Types of 3rd party data driving a competitive advantage for automotive brands such as demographics, VIN data, trigger data, and in-market indicators.
  • How to combine 1st and 3rd party data for rich, omnichannel insights.
  • How to target actual people who have visited a store location versus just targeting their device.
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Watch the Webinar On-Demand