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[WEBINAR] How to Build a Scalable Omnichannel Marketing & Analytics

Marketing is breaking new boundaries as data continues to grow at remarkable paces and technology is changing faster than we can keep up. Marketing executives are now spending approximately one-third of their budgets on channels they didn’t even know existed 5 years ago. They expect that average to reach 40% in just a couple of years’ time.

This webinar will focus on collecting and analyzing omnichannel data across channels to create truly meaningful and personalized experiences with consumers. We will discuss how to establish a unified customer view using both traditional data sets and newer, faster types of digital assets. We will also discuss how to message consumers across fragmented customer journeys using technology, data and analytics.

During the webinar you’ll learn:

  • The importance of omnichannel analytics
  • How businesses can expand their data reach
  • How to enable the collection, connection, and activation of data to support personalization within channels
  • Why understanding customer journeys is a critical step of omnichannel marketing
  • Case learning showing omnichannel data and analytics programs in action 
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Watch the Webinar On-Demand