Marketing is breaking new boundaries as data continues to grow at remarkable paces and technology is changing faster than we can keep up. Marketing executives are now spending approximately one-third of their budgets on channels they didn’t even know existed 5 years ago. They expect that average to reach 40% in just a couple of years’ time.
This webinar will focus on collecting and analyzing omnichannel data across channels to create truly meaningful and personalized experiences with consumers. We will discuss how to establish a unified customer view using both traditional data sets and newer, faster types of digital assets. We will also discuss how to message consumers across fragmented customer journeys using technology, data and analytics.
During the webinar you’ll learn: