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2019 Email Marketing Kickoff – Best in Class Strategies to Acquire More Customers

Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics.  In this webinar, V12 will discuss top strategies and tactics to successfully kick off your 2019 email marketing acquisition programs. 

TOPICS INCLUDE:

  • How the email landscape has changed and ways in which marketers are adapting.
  • Why old school metrics such as deliverability percentage are now outmoded and how marketers are implementing tools to measure success through reach and engagement.
  • An overview of the most essential ingredients for success including the integration of 1st and 3rd party data, in-market and trigger data elements, customer journey management and predictive analytics.
  • How to use email programs across the customer journey including acquisition, retention and reactivation.
  • Case studies proving increased loyalty and sales metrics.
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Watch the Webinar On-Demand