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In today’s digital economy, consumers are in control and engage with brands across multiple touchpoints as they go along the journey to purchase.  From awareness to purchase, brands must anticipate a consumer’s moves and position themselves to provide personalized and relevant experiences along each step of the way.

In this webinar, V12 discusses 5 steps to optimizing the consumer journey so you can provide better experiences and higher conversions.

KEY TOPICS INCLUDE:

• How to use data and technology to develop customer profiles in order to provide personalized experiences
• How to use purchase intent to  provide more relevant interactions
• Why you need to automate interactions and how to create unique, automated workflows