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[WEBINAR] How to Adapt Your Marketing to the IOS 14 Update

DATE: Tues, Sept 14, 2021

TIME: 1:00 PM – 1:45 PM EST

According to Statista, there are more than 113 million iPhone users in the United States, accounting for about 47 percent of all smartphone users in the United States. The iOS 14 update impacts data tracking permissions, which will especially hinder the efficacy of social media advertising.

The iOS 14 update includes two major changes that affect marketers:

  1. App Tracking Transparency (ATT): This development is a framework requiring users to consent before apps and in-app advertisers can use their customer data.
  2. SKAdNetwork (SKA): This removes user-level data as well as more granular data, both of which advertisers of all kinds (including small businesses) depend on.

In this webinar, we will explore data and marketing solutions to help you overcome the limitations imposed by the iOS 14 update so you can continue to run successfully targeted marketing campaigns.

Specific Topics Include:

  • An in-depth look at iOS changes and how marketers are responding
  • How social media advertising is affected and the changes you can put in place today to run effective marketing campaigns
  • Utilizing email marketing and other opt-in channels to reap the benefits of personalized marketing
  • How to target in-market audiences with a rich array of geo-demographic, lifestyle, and intent data to keep your KPIs strong
ios Marketing Update
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Register for the Webinar!