Basing decisions on data analysis is key to successful, data-driven marketing. Data analytics tells us who are most profitable customers are, how to boost acquisition, how to engage consumers across channels, and much more. Rather than hiring a team of data scientists, many brands are turning to self-service analytics and reporting – often available through a Customer Data Platform.
In this 30-minute webinar, V12 explores how brands are using CDPs to perform data analytics, segmentation, executive-level reporting, and much more, all with the click of a button.
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