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[ON-DEMAND WEBINAR] Analytics, Reporting and the Role of Customer Data Platforms

ON-DEMAND

Basing decisions on data analysis is key to successful, data-driven marketing. Data analytics tells us who are most profitable customers are, how to boost acquisition, how to engage consumers across channels, and much more. Rather than hiring a team of data scientists, many brands are turning to self-service analytics and reporting – often available through a Customer Data Platform.  

In this 30-minute webinar, V12 explores how brands are using CDPs to perform data analytics, segmentation, executive-level reporting, and much more, all with the click of a button. 

Key Topics Include:

  • How to visualize your audience and identify profitable or underperforming segments
  • How to organize your customers and prospects into groups and categories to find hidden, untapped opportunities
  • An overview of  the different types of charts that can be used including graphs, pivot tables, VENN diagrams and maps
  • A short demo of how to use V12’s Customer Data Platform to create a range of self-service analytics and reports on the fly
Customer data Platform
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