The car buying journey from initial research to final purchase is increasingly complex as consumers shop, research and purchase across numerous channels.
The biggest challenge for automotive marketers is identifying in-market consumers and converting them into customers. In today’s competitive auto industry, marketers have implemented many different ways to understand and measure their current and potential consumer base. However, marketers need better ways to identify consumers when a car shopper is expressing active purchase intent.
In this webinar, V12, the industry leader in automotive VIN data, will explore cutting edge customer acquisition solutions specifically tailored for the auto industry including: