According to research by IDG, 66% of those polled declared data quality and accuracy as a “top priority”. However, brands feel the impacts of poor quality and fragmented data on a daily basis. Customer acquisition and retention depend on clean and accurate insights in order for brands to know their customers and provide award-winning and personalized experiences.
In this 30-minute webinar, V12 explores how CDPs are increasingly being used as the tool of choice to clean, integrate and enhance customer data quickly, seamlessly and in real-time in order to keep up with today’s consumers.
Key Topics Include: