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[ON-DEMAND WEBINAR] How to Use a CDP to Clean, Integrate and Enhance Data on the Fly

ON-DEMAND

According to research by IDG, 66% of those polled declared data quality and accuracy as a “top priority”. However, brands feel the impacts of poor quality and fragmented data on a daily basis. Customer acquisition and retention depend on clean and accurate insights in order for brands to know their customers and provide award-winning and personalized experiences. 

In this 30-minute webinar, V12 explores how CDPs are increasingly being used as the tool of choice to clean, integrate and enhance customer data quickly, seamlessly and in real-time in order to keep up with today’s consumers.

Key Topics Include:

  • An overview of how a CDP uses data processing and integration to maintain a clean and accurate customer record
  • A look at how first party data can quickly be enhanced with third-party data insights within a Customer Data Platform
  • How to enhance customer profiles with purchase intent data to increase conversions and retention
  • A short demo of how to use V12’s Customer Data Platform to continuously maintain clean and comprehensive customer profiles
Customer Data Platform
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