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[WEBINAR] CRM Reactivation: How to Achieve a 7:1 ROI by Reengaging Dormant Customers

Most marketers understand the importance of retention and reactivation in optimizing the value of the customer base. It costs far less to reactivate a dormant customer than to acquire a new one and investments in retention marketing deliver the highest ROI of any strategy.

But some marketers may still be missing out on some of today’s best practices in reactivation marketing. In this webinar, omnichannel powerhouse V12 Data will review the strategies that are most effective in stimulating a renewed relationship with your dormant customers.


  • How to determine the definition of inactivity specific to your business.
  • Why consumers go dormant and how you can adjust your strategy to build and retain loyalty.
  • An overview of CRM Email Reactivation from V12 Data and how we deliver a multi-faceted approach to the challenge of inactive email records.
Retail Consumer Statistics 2018

Watch the Webinar On-Demand