Most marketers understand the importance of retention and reactivation in optimizing the value of the customer base. It costs far less to reactivate a dormant customer than to acquire a new one and investments in retention marketing deliver the highest ROI of any strategy.
But some marketers may still be missing out on some of today’s best practices in reactivation marketing. In this webinar, omnichannel powerhouse V12 Data will review the strategies that are most effective in stimulating a renewed relationship with your dormant customers.
SPECIFIC TOPICS WILL INCLUDE: