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[ON-DEMAND WEBINAR] How Customer Identity Can Help You Navigate Today’s “New Normal”


Our world is quickly pivoting to a “new normal” – the impending end of 3rd-party cookies and the COVID-19 crisis – has forced marketers to dramatically rethink their playbooks and customer acquisition techniques.

In this webinar, V12 and MediaWallah discuss how to succeed with data-driven marketing strategies including 1st & 3rd party data, identity resolution, and omnichannel journey management.


  • An overview of the current landscape, including the removal of third-party cookies, how the COVID-19 crisis is changing consumer behavior, and how these changes are forcing marketers to quickly adapt their strategies
  • How marketers can pivot by strategically focusing on low-funnel, high value shoppers who are actively in-market for products and services
  • How to target and activate across channels and devices to find valuable consumers through the use of a cross-device identity graph
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