Webinar - Enabling the New Media Supply Chain: How to Activate Customized Digital Audiences
DATE: Tues, May 14, 2019
TIME: 2:00 PM – 3:00 PM EST
In this webinar, customer acquisitions solution provider V12 discusses the current digital landscape and how marketers can successfully navigate the challenges and opportunities in the new media revolution.
An overview of the technology revolution, including positive outcomes such as accelerated growth and the explosion of more data and challenges such as media waste and fraud affecting brand safety
An overview of the new media supply chain focusing on themes of transparency and quality
How to effectively compete and build consumer trust using a foundation of controlled, quality data supplemented with third-party foundational and behavioral intent data assets
How V12 has responded through our broad data catalog so marketers can optimize media spend across social, digital and CTV channels