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direct mail is thriving

DATE: Thurs, Jan 12, 2023
TIME: 1:00 PM – 2:00 PM EST

Join our new webinar,  Direct Mail is Thriving: Here’s What You Need to Know, on Thurs, Jan 12 at 1-2 pm EST. 

Direct mail has been around for ages and brings in one of the highest ROIs, yet many brands forgo this channel in favor of digital outreach.  Direct mail is far from dead. In fact, it’s thriving more than ever.

According to recent research, direct mail has the highest ROI of any direct response medium and consumers ascribe high purchase influence to mail. And when combined with an omnichannel marketing strategy, reports suggest that combined direct and digital marketing can increase the response rate by 63%, with a 60% increase in the return on the investment. 

In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we will hear from Michelle Taves, CEO of V12 and xx of Welcome Wagon, as they discuss the power of direct mail in the age of digital. 

KEY TOPICS:

  • An overview of direct mail performance metrics, especially when used as part of an omnichannel outreach.
  • Why you should be using direct mail to reach new movers, an audience who seeks coupons and discounts and is open to establishing new relationships with brands in their neighborhoods.
  • An overview of how direct mail can be used with other channels to drive performance and results.
  • An overview of Welcome Wagon, America’s first iconic welcoming service.
  • An introduction to the Porch Group Media Network.

Tune into this discussion to learn how to integrate direct mail into y our 2023 advertising plan.

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Register for the Webinar!