Join our new webinar, Direct Mail is Thriving: Here’s What You Need to Know, on Thurs, Jan 12 at 1-2 pm EST.
Direct mail has been around for ages and brings in one of the highest ROIs, yet many brands forgo this channel in favor of digital outreach. Direct mail is far from dead. In fact, it’s thriving more than ever.
According to recent research, direct mail has the highest ROI of any direct response medium and consumers ascribe high purchase influence to mail. And when combined with an omnichannel marketing strategy, reports suggest that combined direct and digital marketing can increase the response rate by 63%, with a 60% increase in the return on the investment.
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we will hear from Michelle Taves, CEO of V12 and xx of Welcome Wagon, as they discuss the power of direct mail in the age of digital.
Tune into this discussion to learn how to integrate direct mail into y our 2023 advertising plan.