Especially now, email is one of the most effective ways to maintain communications with your existing customers as well as to target potential customers. However, email databases naturally degrade by about 22% every year and many brands are finding that their databases are simply not up to par. Marketers are scrambling to add contact details, fix errors, and append new emails so they can continue to engage with their customers in today’s tough business environment.
In this webinar, V12 explores the steps marketers should be taking to get their email databases in tip-top shape and best practices for maintaining email quality.
Key Topics Include: