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[ON-DEMAND WEBINAR] How to Get Your Email Database in Shape


Especially now, email is one of the most effective ways to maintain communications with your existing customers as well as to target potential customers. However, email databases naturally degrade by about 22% every year and many brands are finding that their databases are simply not up to par. Marketers are scrambling to add contact details, fix errors, and append new emails so they can continue to engage with their customers in today’s tough business environment.

In this webinar, V12 explores the steps marketers should be taking to get their email databases in tip-top shape and best practices for maintaining email quality.

Key Topics Include:

  • An overview of the email landscape, including opportunities and challenges
  • How data quality plays a significant role in your email marketing effectiveness
  • An overview of the email append process and best practices for adding new emails to your database, correcting bad emails and appending additional demographic details to your contacts
  • Types of emails you should be deploying to engage consumers
email marketing

Register for the Webinar!