Consumers are increasingly demanding more personalized experiences and will award their business and loyalty to brands who deliver. However, if a brand fails to deliver, 52% of consumers (and 65% of B2B buyers) say they’re likely to switch brands if a company doesn’t personalize communications to them. But brands can only personalize effectively if they know who their customers are – their information, behaviors and preferences. This requires insights backed by data.
In this 30-minute webinar, V12 explores the types of data and solutions brands need to implement to compete based on personalized experiences.
SPECIFIC TOPICS INCLUDE: