Today’s consumers travel across multiple channels and devices along the purchase journey. Because the purchase journey is no longer linear, identifying and tying these interactions back to one consumer is more challenging than ever. However, Customer Data Platforms have become the long-awaited answer for an increasing number of marketers.
In this 30-minute webinar, V12 explores how brands are using CDPs to link behavior back to individual consumers in order to send personalized messaging that converts.
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