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[WEBINAR] Kickstart Your Email Marketing in 2022

DATE: Tues, Jan 25, 2022

TIME: 1:00 – 1:45 PM EST

email marketing 2022

Since the start of the pandemic, consumer behaviors have radically changed.

Consumers have found new ways to engage with brands, shop for products, and live their daily lives. With online shopping and home delivery more popular than ever, it’s important for brands to refine their email marketing strategies.

In this webinar, the V12 team will help you kickstart your 2022 email strategies by sharing best practices, key learnings, and trends you should be aware of to optimize your email performance.

Key Topics:

  • How to use micro-segmentation to truly engage your subscribers — Did you know that segmenting your email list can increase engagement rates by 203%? The more relevant your email communication is, the more likely your audience will continue to engage with it.
  • How to implement deeper personalization — With a significant increase in email sending volumes during the pandemic, emails that include advanced personalization are much more likely to generate strong engagement.
  • How to measure success and look beyond open rates as a success metric — Apple’s Mail Privacy Protection (MPP) has made open rates unreliable. Learn what metrics you should be measuring in 2022.
  • Email Marketing Case Studies — Case learning from the V12 email team on what is working for our clients and how you can duplicate this success.
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Register for the Webinar!