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[ON-DEMAND WEBINAR] Next Best Action Marketing: What is it and How to Succeed


“Next best action” is about customer-centric marketing, putting consumers at the heart of each and every marketing action, customer journey and experience. It considers the next action a consumer will take or should take based on the journey they’re on and the best way marketers should respond.

In this 30-minute webinar, V12 explores how marketers can use digital and data-enabled marketing techniques to meet consumers wherever and whenever they prefer across channels and with the right messaging. 

Key Topics Include:

  • How to use data and technology to develop deep insights into your customers and prospects
  • How to apply modeling and analytics to understand how to develop the next best offer along the customer journey
  • How to enhance the customer experience by better understanding purchase intent with in-market indicators
  • Examples of Next Best Action marketing in the real world
Next Best Action

Download the Webinar!