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COVID-19 has led to a surge in social media usage on many platforms. In fact, 76% of consumers have purchased a product they saw in a brand’s social media post, according to research by Curalate and two-thirds of consumers have increased online shopping because of the coronavirus (Qubit).

In this 30-minute webinar, V12 explores the changing social landscape, how to find and target online shoppers and how to build finely-tuned audiences who are most likely to engage with your campaigns. 

Key Topics Include:

• An overview of the current social media landscape, including how consumers use social platforms to research, engage and purchase from brands.
• How to build the right audiences for your campaigns.
• How to expand your audience reach by creating high-performing look-alike audiences though analytics and machine learning processes 
• Why you need to be using omnichannel execution to drive response and engagement
• An overview of V12’s agency services including audience development, ad creation and deployment.