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[webinar] Identify Consumers In Market To Buy A Vehicle

Nov 12, 2018

2:00 – 3:00 PM EST

The automotive industry spends more on digital advertising than any other industry except retail. Fueling much of this growth is the appeal of over-the-top (OTT) and connected TV (CTV) – auto-related companies spent more than $11 billion on TV ads in 2017, more than any other industry.

With such high spend, automotive marketers must make sure they are targeting the right audiences – those who are in-market for a new vehicle and most likely to buy.

In this webinar, V12 will discuss how to target audiences who are 4.2 more likely to purchase a vehicle with a 90-day timeframe. V12’s in-market model uses real-time shopping behavior data and machine learning, marking a dramatic improvement from historical purchase data.

Participants will learn:

  • An overview of the differences of different types of in-market models available in the market.
  • Highlights on how V12’s model was designed using cutting-edge solutions to identify the attributes and behaviors of consumers who are actively considering purchasing a car now.
  • An overview of V12’s proprietary intender solution, V12 Signals, which uses mobile location device data to identify shoppers who have visited a dealer’s lot within the previous 24 – 48 hours

Register for the Webinar