The automotive industry spends more on digital advertising than any other industry except retail. Fueling much of this growth is the appeal of over-the-top (OTT) and connected TV (CTV) – auto-related companies spent more than $11 billion on TV ads in 2017, more than any other industry.
With such high spend, automotive marketers must make sure they are targeting the right audiences – those who are in-market for a new vehicle and most likely to buy.
In this webinar, V12 will discuss how to target audiences who are 4.2 more likely to purchase a vehicle with a 90-day timeframe. V12’s in-market model uses real-time shopping behavior data and machine learning, marking a dramatic improvement from historical purchase data.
Participants will learn: