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According to Mckinsey Global Institute, data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers and 19 times more likely to be profitable. Data-driven marketing can drive a huge competitive advantage but businesses need to ensure they have the right marketing data at hand. 

In this webinar, V12 explores the consumer marketing data landscape, the types of data brands should be using, and how to drive a competitive advantage with data-driven marketing initiatives.

SPECIFIC TOPICS INCLUDE:

• An overview of the consumer data landscape and the types of data available to marketers today
• A look at the customer journey and how data should be used to drive consumers to purchase
• An overview of V12’s consumer data assets, ConsumerPlus and V12 Signals in-market shopping database
• An introduction to V12’s new lifestyle and shopping segmentation system, V12 Vistas, an audience targeting solution based on in-market behaviors