A brand’s customer list often has up to 25-50% classified as “inactive” (Marketo). These people have raised their hand in the past, either through showing intent, engagement, or making a prior purchase. With the cost of acquiring new business up to five times higher than that of maintaining an existing customer, reactivating these dormant customers can have a huge impact on your bottom line.
In this free, 30-minute webinar, V12 explores best-in-class strategies to reactivate your lapsed customers.
Key Topics Include: