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A brand’s customer list often has up to 25-50% classified as “inactive” (Marketo). These people have raised their hand in the past, either through showing intent, engagement, or making a prior purchase. With the cost of acquiring new business up to five times higher than that of maintaining an existing customer, reactivating these dormant customers can have a huge impact on your bottom line.  

In this free, 30-minute webinar, V12 explores best-in-class strategies to reactivate your lapsed customers.

Key Topics Include:

• How to apply data hygiene and enhancement to reengage dormant customers
• Types of email messaging most effective for reactivation campaigns
• An introduction to V12’s reactivation strategy and case learning showing actual results