Campaign Analyst, Agency Team

Location:

Remote - Position to be filled in Florida, Illinois, Maryland, Massachusetts, Nevada, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, or Virginia

Description:

V12 is seeking a seasoned, enthusiastic candidate with experience measuring addressable acquisition campaigns to join the Agency team. The candidate will report to the Head of Agency and will:

  • Have a passion for helping clients grow
  • Be excited to turn data into information and insights
  • Work closely with the sales and solutions managers and the operations team to design and measure multi-channel acquisition campaigns

Key Responsibilities:

  • Work with sales and solution team to outline audience strategies for V12 clients
  • Understand client goals and map those goals to Key Performance Indicators (KPIs) that result from multi-channel acquisition campaigns to measure success
  • Interpret KPIs that derive from an acquisition campaign to make strategy recommendations that will drive growth for our clients
  • Write presentations summarizing these recommendations and lead the discussion with clients
  • Become an expert on V12’s consumer data to be able to design and recommend audience solutions to clients
  • Work with the operations team to ensure campaigns are executed as planned

Qualifications:

  • 5+ years of experience in data-driven marketing, solutions services with an emphasis on multi-channel campaigns
  • Balance of technical knowledge and business acumen
  • Ability to work with senior leaders and collaborate with project stakeholders
  • Problem solver who enjoys using data to find an answer
  • High degree of organization, individual initiative, and personal accountability
  • Keen understanding of omni-channel marketing; email, display, direct mail, social as well as all addressable markets
  • Extensive Excel and Powerpoint expertise

Education, Experience, and Licensing Requirements:

  • Bachelor’s degree in business or STEM field
  • Understanding of third party and first party data and the role each plays in multi-channel campaign
  • Experience writing and delivering presentations in a service side role
  • Hands on experience with addressable media campaigns
  • Proficient in MS Office software
  • Ability to program in SQL and/or a willingness learn
  • Knowledge of CCPA / Privacy / Third-Party Data Compliance a plus

Contact:

Jennifer Holtz
jholtz@v12data.com

EMPLOYMENT BENEFITS

V12 is an equal opportunity employer and as such, we value people from diverse backgrounds. This principle applies to all aspects of employment, including recruitment, hiring, placement, transfer, promotion, layoff, recall, termination, and other terms and conditions of employment.

In addition to competitive salaries, V12 offers eligible employees a comprehensive benefits package that includes:

  1. Healthcare coverage (including vision)
  2. Prescription drug plan
  3. Dental Plan
  4. Short and long-term disability
  5. Long-term care coverage
  6. Flexible spending accounts
  7. Life insurance
  8. 401(k) with company matching

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