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Digital Distribution Partnership Lead

Location:

FL, NJ, MA, IL; Remote Position

Description:

In the role of “Digital Distribution Partnership Lead”, the successful candidate will navigate the digital ecosystem and establish partnerships with both demand side and supply side platforms to enable the use of V12 audiences in programmatic display campaigns. This position will play a critical role in ensuring that V12 not only transitions with digital ecosystem to a new system but ensures V12 thrives in the new

What you will do:

  • Establish relationships with leading platforms – both demand side and supply side – to ensure V12 is positioned as an audience provider within the digital ecosystem. This includes:
    • Identifying the solutions being implementing to prepare for the elimination of the cookie
    • Establish a path to enable V12 audiences are available in that platform’s replacement for the cookie
    • Negotiate the economic terms to ensure V12 can participate profitably
  • Ensure V12 internal resources are aligned to deliver audiences to these platforms
  • Identify the need for new services in the digital advertising ecosystem that V12 can bring to the market

Key Responsibilities:

  • Establish relationships with leading platforms – both demand side and supply side – to ensure V12 is positioned as an audience provider within the digital ecosystem. This includes:
    • Identifying the solutions being implementing to prepare for the elimination of the cookie
    • Establish a path to enable V12 audiences are available in that platform’s replacement for the cookie
    • Negotiate the economic terms to ensure V12 can participate profitably
  • Ensure V12 internal resources are aligned to deliver audiences to these platforms
  • Identify the need for new services in the digital advertising ecosystem that V12 can bring to the market

Qualifications:

  • Bachelor’s degree from an accredited four-year university
  • Seasoned professional within the digital advertising ecosystem with 5-10 years experience in a partnership management role with leading DSP’s, DMPS and/or on-boarders
  • A hands-on view of the leading the supply side platforms. Working in a partnership management role for a supply side platform managing the demand side relationship is considered equivalent experience
  • Comfortable in describing and navigating data transfer processes .. sftp standards, s3 buckets, encryption standards etc
  • An appreciation (and even a little bit of fear) of the changing consumer privacy standards with respect to both PII and data capture. This includes a general understanding of how companies in the consumer data industry comply with CCPA and similar
  • Comfortable and even prefer working on a lean team attempting to build new processes versus having a detailed script and list of protocols to follow

Contact:

Jennifer Holtz
jholtz@v12data.com

EMPLOYMENT BENEFITS

V12 is an equal opportunity employer and as such, we value people from diverse backgrounds. This principle applies to all aspects of employment, including recruitment, hiring, placement, transfer, promotion, layoff, recall, termination, and other terms and conditions of employment.

In addition to competitive salaries, V12 offers eligible employees a comprehensive benefits package that includes:

  1. Healthcare coverage (including vision)
  2. Prescription drug plan
  3. Dental Plan
  4. Short and long-term disability
  5. Long-term care coverage
  6. Flexible spending accounts
  7. Life insurance
  8. 401(k) with company matching

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