Today, the relationship customers build with an organization is far from linear. They research and connect with your business many times, across different devices and touchpoints. V12 helps marketers manage automated Customer Journeys that engage uniquely at every stage, based on each individual’s behavior. Create campaigns that recognize if customers have visited your website, browsed certain product categories, opened your emails or visited your stores. Deliver relevant content, at the right time, to support your campaign and ensure they keep moving through the journey – to increase conversion rates and lifetime value.
Our easy-to-use graphical analytics application allows you to easily visualize your audience and identify profitable or underperforming segments. Organize your customers and prospects into groups and categories, blending the information you know about them to find hidden, untapped segments then engage with them instantly by building a Customer Journey. A range of charts, graphs, pivot tables, VENN diagrams and maps make analysis fast, easy and simple. Built-in Recency, Frequency, Monetary (RFM); Recency, Frequency, Engagement (RFE) and Lifetime Value models enable even the most inexperienced marketers to identify and act on customer behavior instantly.
V12 unifies data around each customer so you can see, understand and act on their behavior. Through a range of system connectors we continuously collect data from around your ecosystem and consolidate it into a 360 single customer view by merging identities from multiple devices into one, deduping customer records and without the need for significant IT resources. No more data extracts and list uploads to drive your marketing campaigns.