Millennial New Mover
Trends Report

Download the free Millennial New Mover Trends Report from Porch and V12 to better understand this generation’s spending habits throughout the moving journey and why brands can’t afford to miss out on this lucrative audience.

 

Download the free report now

Packed with insights about millennial movers and their purchasing habits

Brand Loyalty

Millennial movers are open to trying new brands and services: 92% are willing to try new brands and 89% are open to trying new service providers.

Early Shoppers

Millennial movers shop early: 67% of millennials purchase items prior to moving and 54% of millennials find service providers prior to moving.

Digital Channels

Millennial movers rely on digital channels to research move-related products and services: 46% of millennials report that they use online research.