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Customized Solutions to Fit Your Needs

Using our advanced machine learning platform, V12 Signals in-market intent technology and extensive expertise, V12 works with you to identify the insights that matter to understand your target mover audience and anticipate their needs.

Identify

Identify valuable mover segments with a likely propensity to purchase your products or services.

Engage

Engage with movers through the right channel, with the right message, at the right time.

Predict

Predict which personalized up-sell and cross-sell offers your target audience will most likely respond to.

Prebuilt Mover Audiences, Proven to Perform

family moving in

First Time Home Buyers

Key Demographics
  • Income $60–$80k
  • Pocket of age 40–60+ consumers that could be an opportunity
Key Life Triggers
  • Recently married
Actively Shopping For
  • Mortgage, premove, kitchen and bath
family moving with baby

Moving Up

Key Demographics
  • Income under $80k with skew to the lower end
  • Age 30–49 years old
Key Life Triggers
  • New baby
  • Recent college graduate in the house
Actively Shopping For
  • Roofing and insulation
older couple moving

Active Adults

Key Demographics
  • Income predominantly under $70k
  • Age 50+ with heavy skew to 60+
Key Life Triggers
  • Recent college graduate in the house
Actively Shopping For
  • Furniture, mortgage, sales liquidation

Optimize Your Mover Marketing Program Performance

The V12 team will work with you to understand, develop and optimize the perfect mover marketing strategy for your business.

  • Overall acquisition, upsell and retention goals
  • The data and engagement strategies necessary to achieve those goals
  • Previous campaign performance
  • Program and campaign agenda
  • Key KPIs and success measures

Explore All of Our New Mover Marketing Solutions

Turn New Movers and Homeowners Into New Customers

See for yourself how our proprietary new mover and homeowner marketing solutions can help you boost customer acquisition and curb attrition. Contact us today!

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