Turn Movers Into Customers

New movers are 5x more likely to become long-term customers if you can reach them before the competition.

V12 has the experience, the knowledge and the toolsets to orchestrate interactions across all channels. We design creatives for direct mail, email, digital and social platforms and deploy using V12 Velocity, our integrated Customer Data Platform.

But we don’t stop there. Your success is our success, so we track key success metrics, test thoroughly, and optimize your programs to ensure you are getting the best possible value for your investment.

Target Movers Across the Journey to Purchase

From initial awareness to final purchase, V12 will deploy your omnichannel campaigns across the entire move cycle to convert potential, verified, and post movers into new customers for your business. Create highly personalized interactions for movers based on who they are, what they’re searching for and how they interact with your company.

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Agency Engagement Process

  • Set goals and understand expectations
  • Channel selection
moving van

Mover Marketing Journey

  • Match offer to where consumers are in move journey and decision process
  • Offer complimentary services triggered by a purchase
  • Triggered email retargeting

Targeting Optimization

  • Comprehensive review of campaign performance
  • Performance by demographics
  • Responder clustering by geography
  • Optimization of channel mix

Optimize your program performance

The V12 team will work with you to understand, develop and optimize the perfect mover marketing strategy for your business.

  • Overall acquisition, upsell and retention goals
  • Previous campaign performance
  • The data and engagement strategies necessary to achieve those goals
  • The program and campaign agenda
  • Key KPIs and success measures

Real results

Here are the results a regional furniture chain has seen after implementing MoverTech Activation.

Since inception, movers have contributed an incremental revenue boost of $8.2MM in sales, averaging just over $3MM per year

The Movers program has acquired 2,500+ new customers that have accrued a combined lifetime value of $6.96MM

In total, 5,298 orders have been attributed to the Movers program

Our Movers program is like printing money.

Vice President, Marketing

Turn New Movers into New Customers

Contact us to learn how to put MoverTech’s suite of mover marketing and technology solutions to work for you.

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