For years, mover marketing hasn’t changed—little differentiation between vendors, few insights into pre-move indicators, and a focus on direct mail channels. Until now.
The solution is fueled by Porch technology, who provides software and services to home services companies such as home inspection and moving companies. Through these companies, Porch gains early access to homebuyers, seeing 80% of all houses bought in the U.S. per year. This proprietary source of information is combined with V12’s rich foundation of marketing data and insight to form the MoverTech suite of mover marketing data and technology solutions.
You can now target consumers with omnichannel and digital programs with confidence at the moment a home is placed on the market when consumers are making their most valuable purchase decisions.
And considering that movers develop about 72 new business relationships within one year of moving, you can’t afford to miss out on this valuable opportunity.
Over 6MM homes were sold in 2020 and this number is expected to continue to surge in 2021.
New movers are five times more likely to become long-term customers if you reach them first.
The average American household moves every five to seven years and can expect to move an average of twelve times during their lifetime.
Movers spend $9,000+ on goods and services, new credit cards, financial products and insurance products related to their move.
Contact us to learn how to put MoverTech’s suite of mover marketing and technology solutions to work for you.
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