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The 2022 Marketer’s Perspective on Mover Marketing

Download the 2022 Marketer’s Perspective on Mover Marketing Report and explore how brands are utilizing mover marketing strategies to increase their customer acquisition and retention.

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The definitive source for new mover marketing research and content

The new mover landscape is everchanging. Stay up to date on the latest new mover trends by checking out our new mover focused content. Every week we publish new mover content that explores the various aspects of today’s new movers and how to leverage marketing and data solutions to successfully engage with them.

Insights Resources

Whether you’re simply exploring the benefits of new mover marketing or need guidance for your mover marketing campaigns, our MoverTech Insights resource center is here to help you get started.

Insights Videos

Our extensive video library is full of informative new mover marketing videos. Start watching to learn more about today’s new movers, how to reach them, and how leveraging MoverTech can help power your new mover marketing campaigns.

Tune-in for this coffee break discussion with Rich Smith, Chief Marketing Officer of Home Loans at PenFed Credit Union, the nation’s 2nd largest credit union and one of the fastest growing mortgage companies. Specializing in making profitable change happen, Rich offers a wealth of experience in the financial, insurance and healthcare industries, with over 15 years in the C-suite driving membership and profitable growth.

In this podcast hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, Rich discusses how to sharpen your programs by leveraging intent signals. He also shares the importance of changing customer perception to drive consideration along the customer journey. Lastly, with so much volatility in the labor market, Rich shares insights on driving morale within marketing teams in a fluctuating financial market.

Specific Topics Include:

✔️ The state of today’s loans and mortgages for movers

✔️ Using third-party predictive models and behavioral indicators to target consumers who are in market

✔️ The importance of repeat buyers and getting in front of first-time home buyers

✔️ The role of the marketing team and its impact on overall company morale, even during challenging times

Connect With Us:

Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/

#purchaseintent #mortgagemarketing

Tune-in for this coffee break discussion with Rich Smith, Chief Marketing Officer of Home Loans at PenFed Credit Union, the nation’s 2nd largest credit union and one of the fastest growing mortgage companies. Specializing in making profitable change happen, Rich offers a wealth of experience in the financial, insurance and healthcare industries, with over 15 years in the C-suite driving membership and profitable growth.

In this podcast hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, Rich discusses how to sharpen your programs by leveraging intent signals. He also shares the importance of changing customer perception to drive consideration along the customer journey. Lastly, with so much volatility in the labor market, Rich shares insights on driving morale within marketing teams in a fluctuating financial market.

Specific Topics Include:

✔️ The state of today’s loans and mortgages for movers

✔️ Using third-party predictive models and behavioral indicators to target consumers who are in market

✔️ The importance of repeat buyers and getting in front of first-time home buyers

✔️ The role of the marketing team and its impact on overall company morale, even during challenging times

Connect With Us:

Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/

#purchaseintent #mortgagemarketing

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YouTube Video VVVIQXBlZXVqTmZ4T0dFejI5bU5CdG9BLnpBRkpvdDhGU3VV

Leveraging Purchase Signals for Improved ROI

V12, A Porch Company 8 views 19 hours ago

The Impact of Apple Privacy Changes on Digital Marketing

V12, A Porch Company 69 views September 8, 2022 4:45 pm

New movers are without a doubt the most lucrative audience across verticals, particularly when it comes to the solar energy industry. In the V12 and Porch 2021 New Mover Trends Report, research findings reveal that new movers are prioritizing solar as a top item and service to spend on during the moving process. Additionally, today's new movers are purchasing solar prior to moving, indicating that solar companies need to reach movers much earlier than they may have originally thought.

As a result, reaching new movers throughout the entire move journey is critical to the success of your customer acquisition AND retention efforts. With MoverTech, solar energy providers can now identify and target moving consumers 2-6 weeks before they move with omnichannel and digital programs. MoverTech enables your business to gain deep insights into your ideal consumers' demographics, shopping behaviors, email addresses, telephone numbers, move to/move from addresses, property data, and more — providing a 360-degree view of today's new movers.

Want to learn more about how new mover marketing can work for your business? Contact us: https://v12data.com/inbound/request-m...

Connect with Us 🤝 
LinkedIn: https://bit.ly/2VMQ9Ev 
Twitter: https://twitter.com/V12Data 
Facebook: https://www.facebook.com/V12Data/ 

#newmovermarketing #movermarketing #solarenergymarketing #solarmarketing #solarenergy #solar #customeracquisition #customerretention #omnichannel #roi

New movers are without a doubt the most lucrative audience across verticals, particularly when it comes to the solar energy industry. In the V12 and Porch 2021 New Mover Trends Report, research findings reveal that new movers are prioritizing solar as a top item and service to spend on during the moving process. Additionally, today's new movers are purchasing solar prior to moving, indicating that solar companies need to reach movers much earlier than they may have originally thought.

As a result, reaching new movers throughout the entire move journey is critical to the success of your customer acquisition AND retention efforts. With MoverTech, solar energy providers can now identify and target moving consumers 2-6 weeks before they move with omnichannel and digital programs. MoverTech enables your business to gain deep insights into your ideal consumers' demographics, shopping behaviors, email addresses, telephone numbers, move to/move from addresses, property data, and more — providing a 360-degree view of today's new movers.

Want to learn more about how new mover marketing can work for your business? Contact us: https://v12data.com/inbound/request-m...

Connect with Us 🤝
LinkedIn: https://bit.ly/2VMQ9Ev
Twitter: https://twitter.com/V12Data
Facebook: https://www.facebook.com/V12Data/

#newmovermarketing #movermarketing #solarenergymarketing #solarmarketing #solarenergy #solar #customeracquisition #customerretention #omnichannel #roi

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YouTube Video VVVIQXBlZXVqTmZ4T0dFejI5bU5CdG9BLm9jY1ltR0ZyWUhv

Mover Marketing for Solar Energy Providers

V12, A Porch Company 12 views June 15, 2022 3:25 pm

V12 recently conducted a new mover research study with The Harris Poll and uncovered some insightful stats on today’s new movers and their financial habits.

The move represents a transition point in consumers' lives, where many major decisions are being made — including seeking mortgage lenders, switching banks, and finding new financial service providers. 

And, with more than 30 million people on average in the U.S. moving each year, the new mover audience has proven to be a massive and highly lucrative opportunity for financial service providers to boost customer acquisition and curb attrition.

The days of merely sending new movers direct mail and stagnant emails are over. Today’s new mover marketing offers deeper insights and superior technology so marketers can reach their audiences at the right time, on the right channel. with the right message.

The solution is fueled by Porch technology, who provides software and services to home services companies. Through these companies, Porch gains early access to homebuyers, seeing 80+% of all U.S. moves per year. 

This proprietary source of information is combined with V12’s rich foundation of marketing data and insight to form the MoverTech suite of new mover marketing data and technology solutions. MoverTech works by enabling financial service providers to target moving consumers with omnichannel and digital programs throughout the entire move journey.

Are you ready to learn more about how MoverTech will help you attract and retain customers? 

🖥️ Schedule a Demo: https://bit.ly/34lqEON

Connect with Us 🤝 
LinkedIn: https://bit.ly/2VMQ9Ev 
Twitter: https://twitter.com/V12Data 
Facebook: https://www.facebook.com/V12Data/ 

#NewMoverMarketing #CustomerRetention #CustomerAcquisition #MoverMarketing

V12 recently conducted a new mover research study with The Harris Poll and uncovered some insightful stats on today’s new movers and their financial habits.

The move represents a transition point in consumers' lives, where many major decisions are being made — including seeking mortgage lenders, switching banks, and finding new financial service providers.

And, with more than 30 million people on average in the U.S. moving each year, the new mover audience has proven to be a massive and highly lucrative opportunity for financial service providers to boost customer acquisition and curb attrition.

The days of merely sending new movers direct mail and stagnant emails are over. Today’s new mover marketing offers deeper insights and superior technology so marketers can reach their audiences at the right time, on the right channel. with the right message.

The solution is fueled by Porch technology, who provides software and services to home services companies. Through these companies, Porch gains early access to homebuyers, seeing 80+% of all U.S. moves per year.

This proprietary source of information is combined with V12’s rich foundation of marketing data and insight to form the MoverTech suite of new mover marketing data and technology solutions. MoverTech works by enabling financial service providers to target moving consumers with omnichannel and digital programs throughout the entire move journey.

Are you ready to learn more about how MoverTech will help you attract and retain customers?

🖥️ Schedule a Demo: https://bit.ly/34lqEON

Connect with Us 🤝
LinkedIn: https://bit.ly/2VMQ9Ev
Twitter: https://twitter.com/V12Data
Facebook: https://www.facebook.com/V12Data/

#NewMoverMarketing #CustomerRetention #CustomerAcquisition #MoverMarketing

0 0

YouTube Video VVVIQXBlZXVqTmZ4T0dFejI5bU5CdG9BLmV0M203MWZtLWxJ

Mover Marketing for Financial Services

V12, A Porch Company 30 views June 15, 2022 2:31 pm

Turn New Movers and Homeowners Into New Customers

See for yourself how our proprietary new mover and homeowner marketing solutions can help you boost customer acquisition and curb attrition. Contact us today!