2021 New Mover Trends Report by V12, Porch, and The Harris Poll

During a move, consumers are more likely to try new brands. As a result, having the ability to predict, identify, and engage with movers is of growing importance.

Today, new mover marketing is a powerful, highly predictive omnichannel tool that has evolved to be a key part of brands' customer acquisition and retention strategies. Leveraging the ability to predict a move can support your segmentation, targeting, and messaging strategies during a move journey.

Are you engaging with movers to power the success of your customer retention and acquisition campaigns?

In this on-demand webinar, guest speaker, Ben Litvinas, SVP, Data Science & Analytics of Realtor.com, explores the advantages of using strategies to predict and market to new movers. Ben also advises on strategies for working more cohesively with your business intelligence teams to find these important move signals for your customers.

Key Topics:

✔️The value of predicting when a consumer buys a home

✔️Understanding the mover journey in order to fine-tune messaging at key stages in the move process

✔️The first time homebuyer – what makes them choose to rent or buy and how to leverage that prediction to support your business goals

✔️How a marketing team should work with their internal analytics teams to create a marketing program

✔️Is your team measuring the right metrics to determine success?

Check out our extensive library of free new mover marketing resources for infographics, videos, webinars, articles, and more. https://v12data.com/movertech-insights/

💻 Visit Our Website: https://v12data.com/

Connect with Us 🤝
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#movermarketing #newmovermarketing #customerretention #customeracquisition #customerexperience #omnichannelmarketing

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When it comes to new mover marketing, timing is everything. Reaching new movers early is key to the success of your mover marketing programs.

So, how soon are millennials making purchases for their new home? And, how do you ensure your brand is reaching this valuable consumer segment when it matters most?

David Krane, Senior Research Analyst from The Harris Poll joined us recently to weigh in.

#newmovermarketing #customeracquisition #customerretention #consumerinsights

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Learn what items millennials are purchasing in the first 12 months of moving and how their spending habits compare to other generations of moving consumers.

#millennials #newmovermarketing

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With the influx of millennials entering the homebuying market, new research showcases the amount of time this generation spends researching services prior to moving.

#millennials #newmovermarketing

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Watch our on-demand webinar which unveils new research, conducted with the Harris Poll, featuring Millennial Movers.

With the influx of millennials entering the homebuying market, this research showcases when millennial new movers are making purchases, how much they’re spending, what’s enticing them to try new brands, and more.

Did you know?

92% of millennial movers are willing to try new brands and 89% are willing to try new service providers

67% of millennials purchase items prior to moving and 54% switch service providers prior to moving

We also share tips and advice on how brands should adjust their marketing efforts based on the study findings to better engage millennial movers before, during, and after their move.

Check out our extensive library of free new mover marketing resources for infographics, videos, webinars, articles, and more. https://v12data.com/movertech-insights/

📖 New Mover Trends Report: https://bit.ly/3M8eaLQ

💻 Visit Our Website: https://v12data.com/

Connect with Us 🤝
LinkedIn: https://bit.ly/2VMQ9Ev
Twitter: https://twitter.com/V12Data
Facebook: https://www.facebook.com/V12Data/

#newmovermarketing #millennials #millennialhomeowners

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During a move, consumers are in the market to spend and it is in this pivotal time in their consumer journey that up to 90% of this segment is willing to try new brands and services.

They buy supplies, make home repairs, shop for insurance, change internet, sign up at new gyms and visit new grocery stores. Chances are new movers are in-market for the products and services your brand offers and they are ready to sign up and spend.

When you hear the term “new mover marketing” you may think of antiquated techniques based on direct mail or flyers left on doorsteps.

Today, new mover marketing is a powerful data-driven, highly predictive omnichannel tool that can fuel your customer acquisition and retention strategies.

Luci Rainey, former SVP of Marketing at PODS and Comcast, and Anders Ekman, President of V12, explore the importance of strategies to predict and market to new movers. Watch this webinar to learn about today’s new mover marketing and why you need to leverage it to its full potential.

Key Topics

✔️A look at today’s new mover and how they spend. For example, did you know that 64% of new movers report purchasing items before move-in and more than half (53%) find new service providers prior to moving?

✔️How new mover marketing has evolved from stagnant direct mail lists to rich, omnichannel strategies utilizing data science and advanced analytic capabilities.

✔️Why new mover marketing should be a cornerstone of your customer acquisition and retention strategies.

✔️How to market to new movers across the pre-move and post-move journey.

Check out our extensive library of free new mover marketing resources for infographics, videos, webinars, articles, and more. https://v12data.com/movertech-insights/

📖 New Mover Trends Report: https://bit.ly/3M8eaLQ

💻 Visit Our Website: https://v12data.com/

Connect with Us 🤝
LinkedIn: https://bit.ly/2VMQ9Ev
Twitter: https://twitter.com/V12Data
Facebook: https://www.facebook.com/V12Data/

#newmovermarketing #movermarketing #customerretention #customeracquisition #bigdata

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During a move, consumers are in the market to spend and it is in this pivotal time in their consumer journey that up to 90% of this segment is willing to try new brands and services.

They buy supplies, make home repairs, shop for insurance, change internet, sign up at new gyms and visit new grocery stores. Chances are new movers are in-market for the products and services your brand offers and they are ready to sign up and spend.

When you hear the term “new mover marketing” you may think of antiquated techniques based on direct mail or flyers left on doorsteps.

Today, new mover marketing is a powerful data-driven, highly predictive omnichannel tool that can fuel your customer acquisition and retention strategies.

Luci Rainey, former SVP of Marketing at PODS and Comcast, and Anders Ekman, President of V12, explore the importance of strategies to predict and market to new movers. Watch this webinar to learn about today’s new mover marketing and why you need to leverage it to its full potential.

Key Topics

✔️A look at today’s new mover and how they spend. For example, did you know that 64% of new movers report purchasing items before move-in and more than half (53%) find new service providers prior to moving?

✔️How new mover marketing has evolved from stagnant direct mail lists to rich, omnichannel strategies utilizing data science and advanced analytic capabilities.

✔️Why new mover marketing should be a cornerstone of your customer acquisition and retention strategies.

✔️How to market to new movers across the pre-move and post-move journey.

Check out our extensive library of free new mover marketing resources for infographics, videos, webinars, articles, and more. https://v12data.com/movertech-insights/

📖 New Mover Trends Report: https://bit.ly/3M8eaLQ

💻 Visit Our Website: https://v12data.com/

Connect with Us 🤝
LinkedIn: https://bit.ly/2VMQ9Ev
Twitter: https://twitter.com/V12Data
Facebook: https://www.facebook.com/V12Data/

#newmovermarketing #movermarketing #customerretention #customeracquisition #bigdata

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During a move, consumers are in the market to spend and it is in this pivotal time in their consumer journey that up to 90% of this segment is willing to try new brands and services.

They buy supplies, make home repairs, shop for insurance, change internet, sign up at new gyms and visit new grocery stores. Chances are new movers are in-market for the products and services your brand offers and they are ready to sign up and spend.

When you hear the term “new mover marketing” you may think of antiquated techniques based on direct mail or flyers left on doorsteps.

Today, new mover marketing is a powerful data-driven, highly predictive omnichannel tool that can fuel your customer acquisition and retention strategies.

Luci Rainey, former SVP of Marketing at PODS and Comcast, and Anders Ekman, President of V12, explore the importance of strategies to predict and market to new movers. Watch this webinar to learn about today’s new mover marketing and why you need to leverage it to its full potential.

Key Topics

✔️A look at today’s new mover and how they spend. For example, did you know that 64% of new movers report purchasing items before move-in and more than half (53%) find new service providers prior to moving?

✔️How new mover marketing has evolved from stagnant direct mail lists to rich, omnichannel strategies utilizing data science and advanced analytic capabilities.

✔️Why new mover marketing should be a cornerstone of your customer acquisition and retention strategies.

✔️How to market to new movers across the pre-move and post-move journey.

Check out our extensive library of free new mover marketing resources for infographics, videos, webinars, articles, and more. https://v12data.com/movertech-insights/

📖 New Mover Trends Report: https://bit.ly/3M8eaLQ

💻 Visit Our Website: https://v12data.com/

Connect with Us 🤝
LinkedIn: https://bit.ly/2VMQ9Ev
Twitter: https://twitter.com/V12Data
Facebook: https://www.facebook.com/V12Data/

#newmovermarketing #movermarketing #customerretention #customeracquisition #bigdata

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During a move, consumers are in the market to spend and it is in this pivotal time in their consumer journey that up to 90% of this segment is willing to try new brands and services.

They buy supplies, make home repairs, shop for insurance, change internet, sign up at new gyms and visit new grocery stores. Chances are new movers are in-market for the products and services your brand offers and they are ready to sign up and spend.

When you hear the term “new mover marketing” you may think of antiquated techniques based on direct mail or flyers left on doorsteps.

Today, new mover marketing is a powerful data-driven, highly predictive omnichannel tool that can fuel your customer acquisition and retention strategies.

Luci Rainey, former SVP of Marketing at PODS and Comcast, and Anders Ekman, President of V12, explore the importance of strategies to predict and market to new movers. Watch this webinar to learn about today’s new mover marketing and why you need to leverage it to its full potential.

Key Topics

✔️A look at today’s new mover and how they spend. For example, did you know that 64% of new movers report purchasing items before move-in and more than half (53%) find new service providers prior to moving?

✔️How new mover marketing has evolved from stagnant direct mail lists to rich, omnichannel strategies utilizing data science and advanced analytic capabilities.

✔️Why new mover marketing should be a cornerstone of your customer acquisition and retention strategies.

✔️How to market to new movers across the pre-move and post-move journey.

Check out our extensive library of free new mover marketing resources for infographics, videos, webinars, articles, and more. https://v12data.com/movertech-insights/

💻 Visit Our Website: https://v12data.com/

Connect with Us 🤝
LinkedIn: https://bit.ly/2VMQ9Ev
Twitter: https://twitter.com/V12Data
Facebook: https://www.facebook.com/V12Data/

#newmovermarketing #movermarketing #customerretention #customeracquisition #bigdata

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