Tampa, Fla. – October 27, 2022 – V12, an audience and marketing solutions provider and subsidiary of Porch Group (NASDAQ: PRCH), announced a partnership with Strategus, the innovation leader in OTT/CTV advertising, optimization, targeting, reporting and analysis. In partnership with V12, brands can target highly precise mover and homeowner audience segments utilizing connected TV as part of a broader suite of cross-device and multi-channel targeting options spanning email, display, social media, direct mail and mobile, including robust reporting and attribution.
Tampa, Fla. – October 11, 2022 – V12, an audience and marketing solutions provider and subsidiary of Porch Group (NASDAQ: PRCH), today released a report detailing 2022 new mover trends. The study explores the state of today’s movers and uncovers valuable opportunities for brands to reach a lucrative audience of consumers who are actively spending.
BOSTON, May 3, 2022 – V12, a Porch Group Company, today announced the findings of the 2022 Marketer’s Perspective on Mover Marketing Report, which highlights marketers’ approach and investment in reaching consumers who are moving.
BOSTON, April 15, 2021 /PRNewswire/ — V12, a Porch Group, Inc. company and leading provider of purchase intent software and marketing services, announced that it was ranked highest among its peers for car ownership, pet ownership and race (white) by data intelligence company Truthset, in their Q1 2021 Data Quality Truthscore™ Report. Additionally, V12 placed within the top three for accuracy across dog owner, cat owner, household income, race (African-American), homeowner, married, and standard car owner.
BOSTON, February 3, 2021 /PRNewswire/ — V12, a Porch Group, Inc. company and leading provider of purchase intent technology, insight and marketing services, announced the launch of Vistas lifestyle and shopping segmentation, a groundbreaking consumer targeting solution based on in-market behaviors. This solution marks a radical improvement over traditional self-reported consumer lifestyle segmentation.
BOSTON, January 21, 2021 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services, including mover data, announced that it has been acquired by Porch Group, Inc. (NASDAQ:PRCH), a leading vertical software company for the home services industry. The acquisition combines the power of V12’s 27+ million mover database and billions of buyer intent signals with Porch’s unique new mover data assets to transform mover and homeowner marketing.
BOSTON, July 28, 2020 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services, announced the launch of its Active Shopper Attributes, part of V12’s ConsumerPlus data asset and powered by V12 Signals in-market technology. Brands can use the attributes to reach consumers who have a high propensity to purchase products and services they are selling within the next 90 days.
BOSTON, July 20, 2020 /PRNewswire/ — V12, a leading provider of consumer and purchase intent insight, announced that it was ranked highest among consumer data vendors for gender and combined attributes of age and gender, by data intelligence company Truthset, in their initial release completed in May 2020. Founded by veterans from Nielsen, Salesforce, LiveRamp, and Procter & Gamble, Truthset helps all stakeholders in the marketing ecosystem measure the accuracy of consumer data to improve the performance of data-driven marketing activities.
BOSTON, July 13, 2020 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services announced that its family of in-market purchase intent solutions, V12 Signals, has grown to the point that automotive marketers can use behavioral intent data exclusively to target all automotive shoppers in the US.
BOSTON, June 29, 2020 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services announced the launch of V12 Signals Online for Automotive, a new and advanced solution that captures online auto browsing and shopping behavior data collected in real-time. Using this intelligence, V12 creates cookie-less audience clusters of consumers who are in market to buy a car, down to the brand and model level. This innovative solution is both the next generation of digital targeting and a complement to V12’s Mobile Signals, which tracks lot visits and has been proven to convert to sale at 19%.
