BOSTON, April 15, 2021 /PRNewswire/ — V12, a Porch Group, Inc. company and leading provider of purchase intent software and marketing services, announced that it was ranked highest among its peers for car ownership, pet ownership and race (white) by data intelligence company Truthset, in their Q1 2021 Data Quality Truthscore™ Report. Additionally, V12 placed within the top three for accuracy across dog owner, cat owner, household income, race (African-American), homeowner, married, and standard car owner.
BOSTON, February 3, 2021 /PRNewswire/ — V12, a Porch Group, Inc. company and leading provider of purchase intent technology, insight and marketing services, announced the launch of Vistas lifestyle and shopping segmentation, a groundbreaking consumer targeting solution based on in-market behaviors. This solution marks a radical improvement over traditional self-reported consumer lifestyle segmentation.
BOSTON, January 21, 2021 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services, including mover data, announced that it has been acquired by Porch Group, Inc. (NASDAQ:PRCH), a leading vertical software company for the home services industry. The acquisition combines the power of V12’s 27+ million mover database and billions of buyer intent signals with Porch’s unique new mover data assets to transform mover and homeowner marketing.
BOSTON, July 28, 2020 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services, announced the launch of its Active Shopper Attributes, part of V12’s ConsumerPlus data asset and powered by V12 Signals in-market technology. Brands can use the attributes to reach consumers who have a high propensity to purchase products and services they are selling within the next 90 days.
BOSTON, July 20, 2020 /PRNewswire/ — V12, a leading provider of consumer and purchase intent insight, announced that it was ranked highest among consumer data vendors for gender and combined attributes of age and gender, by data intelligence company Truthset, in their initial release completed in May 2020. Founded by veterans from Nielsen, Salesforce, LiveRamp, and Procter & Gamble, Truthset helps all stakeholders in the marketing ecosystem measure the accuracy of consumer data to improve the performance of data-driven marketing activities.
BOSTON, July 13, 2020 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services announced that its family of in-market purchase intent solutions, V12 Signals, has grown to the point that automotive marketers can use behavioral intent data exclusively to target all automotive shoppers in the US.
BOSTON, June 29, 2020 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services announced the launch of V12 Signals Online for Automotive, a new and advanced solution that captures online auto browsing and shopping behavior data collected in real-time. Using this intelligence, V12 creates cookie-less audience clusters of consumers who are in market to buy a car, down to the brand and model level. This innovative solution is both the next generation of digital targeting and a complement to V12’s Mobile Signals, which tracks lot visits and has been proven to convert to sale at 19%.
BOSTON, April 22, 2020 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services today announced that its consumer database, ConsumerPlus, increased by 50%, for a total of 327+ million records. Additional enhancements were also added including highly predictive CPG audiences based on purchase behavior and in-market shopping audiences. The enhanced consumer dataset creates an industry-leading product to help marketers deliver highly targeted, omnichannel campaigns at scale.
BOSTON, April 21, 2020 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. During March, online browsing for financial products and services increased by 175+% as highlighted by a 263% increase for cash advances, a 155% increase for business loans and a 61% increase for mortgages.
BOSTON, April 14, 2020 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. During March, online browsing for furniture increased by 200+% as evidenced by examples including a 242% increase in online browsing for desks, a 260% increase for outdoor furniture and a 205% increase for home decor.