LEESBURG, VA & RED BANK, NJ – September 6, 2017 – — Real-world location intelligence provider Gravy Analytics and omnichannel data powerhouse V12 Data, today announced their partnership in offering exclusive audiences created by merging data sets, which can now be used in programmatic advertising campaigns. This partnership is powered LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, and their Data Innovators program. These new audiences combine Gravy’s mobile location-driven behavioral data with V12 Data’s demographic data for precision ad targeting. As a result of this partnership, consumers will experience fresher, more relevant digital engagement from brands, and discover offerings that meet their needs more easily.
RED BANK, NJ – August 21, 2017 – Omnichannel data powerhouse V12 Data is pleased to announce the promotion of Jeff Johnson from Vice President to Senior Vice President of Client Development. In this new role, Jeff will focus on cultivating new client relationships within the retail sector as well as bringing marketing expertise to brands looking for better ways to understand and serve their audiences.
RED BANK, NJ – August 14, 2017 – People-based marketing provider V12 Data announced today that its industry leading purchase intender data set, V12 Signals, set a record high this week, more than tripling the engagement rate of traditional acquisition campaigns in a recent automotive program. V12 Signals is a proprietary mobile solution that identifies in market shoppers at physical locations via their mobile devices.
RED BANK, NJ – August 7, 2017 – Omnichannel data powerhouse V12 Data announced the expansion of its email enhancement application by over 48% available through the company’s marketing platform solution, the V12 Data Cloud. The database grew from 97 million email addresses to over 205 million email addresses. The result provides clients with higher match rates and a larger universe of opt-in emails to easily append to their consumer postal database.
RED BANK, NJ – June 26, 2017 – Omnichannel data powerhouse V12 Data announced today the appointment of Todd Dziedzic as VP of Analytics. In this role, Todd will oversee the company’s analytic solutions, including the development and enhancement of V12 Data’s real-time digital capabilities.
RED BANK, NJ – June 21, 2017 – Omnichannel data solutions provider V12 Data announced today that its industry leading purchase intender data set, V12 Signals, set a record high with a 19% sales conversion rate in a recent automotive program. V12 Signals is a proprietary mobile solution that identifies in market shoppers at physical locations via their mobile devices. V12 Data’s latest reports show that of V12 Signals automotive shoppers identified, 19% purchased a vehicle within a 120-day time frame.
RED BANK, NJ – June 19, 2017 – Omnichannel data powerhouse V12 Data announced today the promotion of Michelle Taves to EVP of Data Strategy and Product Management. In this new role, Michelle is responsible for driving the strategic direction of V12 Data’s analytics solutions, data access technologies, and purchase intender solutions across all channels.
RED BANK, NJ – June 5, 2017 – Omnichannel data powerhouse V12 Data announced today that Saša Zorović has been named Chief Operating Officer and Chief Financial Officer. In this new role, Saša will oversee V12 Data’s technology, operations, human resources and finance teams and develop strategies to structure and operate the company for maximum success.
RED BANK, NJ – May 30, 2017 – Omnichannel data powerhouse V12 Data announced today the promotion of Stacey Girt to Chief Revenue Officer. In this new role, Stacey is responsible for the direction and management of the company’s sales revenue strategies.
RED BANK, NJ – April 11, 2017 – Omnichannel data powerhouse V12 Data announced today the appointment of Karen Mascott as Chief Marketing Officer.
