BOSTON, June 29, 2020 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services announced the launch of V12 Signals Online for Automotive, a new and advanced solution that captures online auto browsing and shopping behavior data collected in real-time. Using this intelligence, V12 creates cookie-less audience clusters of consumers who are in market to buy a car, down to the brand and model level. This innovative solution is both the next generation of digital targeting and a complement to V12’s Mobile Signals, which tracks lot visits and has been proven to convert to sale at 19%.
BOSTON, April 22, 2020 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services today announced that its consumer database, ConsumerPlus, increased by 50%, for a total of 327+ million records. Additional enhancements were also added including highly predictive CPG audiences based on purchase behavior and in-market shopping audiences. The enhanced consumer dataset creates an industry-leading product to help marketers deliver highly targeted, omnichannel campaigns at scale.
BOSTON, April 21, 2020 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. During March, online browsing for financial products and services increased by 175+% as highlighted by a 263% increase for cash advances, a 155% increase for business loans and a 61% increase for mortgages.
BOSTON, April 14, 2020 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. During March, online browsing for furniture increased by 200+% as evidenced by examples including a 242% increase in online browsing for desks, a 260% increase for outdoor furniture and a 205% increase for home decor.
BOSTON, April 7, 2020 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. V12 reports that online browsing for apparel increased by 200+% as highlighted by national brands such as Urban Outfitters and Hollister. Online browsing for footwear increased by 225% as seen in brands such as DSW and Wolverine.
BOSTON, March 31, 2020 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. V12 reports that online browsing for automotive aftermarket products parts increased by 350+% as highlighted by national brands such as NAPA and O’Reilly Auto Parts. Local aftermarket brands followed a similar path, with an increase of 400+% in online browsing activity.
BOSTON, March 30, 2020 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services, today announced the launch of V12 Signals WebID, a solution that identifies and reaches up to 50% of website visitors through omnichannel campaigns. The solution is part of the V12 Signals suite of products, a set of proprietary technologies which connect brands to in-market shoppers.
BOSTON, March 24, 2020 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. V12 reports that online browsing for home electronics has increased by 200+% in the U.S. and foot traffic to wireless providers increased by 32% in the U.S.
LAS VEGAS, Feb. 14, 2020 /PRNewswire/ — Equifax Inc. (NYSE: EFX) and V12 announced a strategic relationship to deliver powerful digital marketing solutions to the automotive industry during the National Automobile Dealers Association (NADA) Show today in Las Vegas. This relationship combines anonymized Equifax customer economic data, based on direct measured sources, with V12 vehicle insights. Available through Equifax Automotive, the solution is designed to drive customer acquisition by matching the right car with the right buyer through a personalized shopping experience. The insight that comes from knowing what the consumer is currently driving helps automotive retailers maximize their digital marketing budgets.
Boston, MA – January 13, 2020 – V12, a leading provider of purchase intent insight and marketing services today announced the launch of a new marketing community, Next Best Action: https://nextbestaction.v12data.com/. Sponsored by V12, the community is designed to be a neutral forum for marketing thought leaders and influencers in all industries to share their challenges, knowledge and experiences as they transition to data-led marketing.
