BOSTON, MA / MATAWAN, NJ / TAMPA, FL – July 31, 2018 – V12 Data, a leading provider of people-based marketing solutions, is pleased to announce that Andrew Frawley, former CEO of Epsilon, has joined V12 Data as Chief Executive Officer and Vice Chairman of the Board of Directors.
MATAWAN, NJ / TAMPA, FL – July 23, 2018 – V12 Data, a leading provider of people-based marketing solutions, released new research today comparing characteristics of in-market aftermarket shoppers to the average U.S. population.
The research was conducted over a 6-month period based on data captured by V12 Data’s proprietary intender solution, V12 Signals. V12 Signals utilizes mobile devices to identify actual on-premise shoppers who have visited an automotive service or parts location within the previous 24 – 48 hours.
MATAWAN, NJ / TAMPA, FL – June 12, 2018 –V12 Data, a leading provider of people-based marketing solutions, announced the launch of its omnichannel data and technology solution for the automotive aftermarket. The integrated solution provides aftermarket brands with industry-leading data and technology tools to power their acquisition and retention strategies while delivering sustainable ROI.
MATAWAN, NJ / TAMPA, FL – May 21, 2018 – V12 Data, a leading provider of people-based marketing solutions, announced the expansion of its email append database by 23%. The database grew from 200 million records to 245 million records. The increase in the total universe of records provides clients with higher match rates when adding or updating missing email address to their customer database.
MATAWAN, NJ / TAMPA, FL – May 7, 2018 – V12 Data, a leading provider of people-based marketing solutions, announced the launch of “Lending Helping Hands,” its first annual company-wide community service initiative. During the month of May, employees will participate in community service projects in their local communities in Matawan, NJ; Tampa, FL; Chicago, IL; Washington, DC; and throughout the United States.
MATAWAN, NJ / TAMPA, FL – March 19, 2018 – V12 Data, a leading provider of purchase-intender solutions, announced the appointment of Jason Webby as Chief Revenue Officer. In this role, Webby is responsible for the direction and management of the company’s sales revenue strategies. He brings over 20 years of experience leading large and diverse teams of global sales professionals.
MATAWAN, NJ / TAMPA, FL – Feb 12, 2018 – V12 Data, a leading provider of purchase-intender solutions, announced the launch of its in-market automotive aftermarket solution, powered by the company’s industry-leading proprietary intent data solution, V12 SignalsTM. The solution enables automotive aftermarket businesses to target in-market auto parts and service consumers utilizing their mobile devices. Unlike traditional mobile marketing, which only targets the device, V12 Signals is able to identify and target the actual consumer during the crucial 48-72 hour period when they’re making a buying decision.
MATAWAN, NJ / TAMPA, FL – Nov 13, 2017 – People-based audience provider V12 Data announced today the appointment of Heather Lockhart as Chief Marketing Officer. In this role, Lockhart will be responsible for leading brand strategy and the integration of all marketing and communications initiatives.
MATAWAN, NJ / TAMPA, FL – Nov 6, 2017 – People-based audience provider V12 Data announced the release of a new white paper in its Audience Insights series, titled “Digital Audience Strategies to Boost Conversions and Power Marketing Success.” The white paper is focused on helping brands discover best practices and the tactics used by today’s successful digital marketers to better fuel digital audience strategies and people-based marketing campaigns.
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MATAWAN, NJ / TAMPA, FL – Oct 31 , 2017 – People-based audience provider V12 Data, announced a new integration with Adobe Audience Manager, the leading data and audience management platform, part of Adobe Analytics Cloud. V12 Data will add over 500 audiences into Adobe Audience Manager’s Audience Marketplace to better enable marketers and brands to reach their target audience with highly accurate people-based data. Audience Marketplace enables marketers and publishers to seamlessly evaluate, transact and purchase second-party and third-party audiences.