MATAWAN, NJ / TAMPA, FL – September 24, 2018 – V12, a leading provider of people-based marketing solutions, announced the launch of V12 Velocity, an integrated Customer Data Platform (CDP) solution that blends first and third party data, customer journeys and analytics to drive accelerated results for brands. The solution is also the first CDP in the marketplace to include thousands of third-party data elements as part of its bundled solution. Using V12’s CDP package, brands can quickly integrate and manage customer data to acquire new customers, develop actionable insights and deploy unified customer journeys across channels.
MATAWAN, NJ / TAMPA, FL – September 19, 2018 – V12, a leading provider of people-based marketing solutions, announced the launch of V12 Velocity for Furniture, an integrated Customer Data Platform (CDP) solution to acquire in-market furniture shoppers. The bundled package provides furniture brands with industry-leading data and technology tools to power their acquisition and retention strategies while delivering sustainable ROI.
MATAWAN, NJ / TAMPA, FL – August 27, 2018 – V12 Data, a leading provider of people-based marketing solutions, today announced the launch of AudienceLink, a powerful custom audience solution for distribution through Facebook client accounts or approved Facebook integration partners.
BOSTON, MA / MATAWAN, NJ / TAMPA, FL – August 13, 2018 – V12 Data, a leading provider of people-based marketing solutions, today announced the release of its new in-market automotive model to identify consumers actively shopping for vehicles. The model identifies consumers who are 4.5 times more likely than the average U.S. population to purchase a vehicle with a 90-day time frame.
BOSTON, MA / MATAWAN, NJ / TAMPA, FL – July 31, 2018 – V12 Data, a leading provider of people-based marketing solutions, is pleased to announce that Andrew Frawley, former CEO of Epsilon, has joined V12 Data as Chief Executive Officer and Vice Chairman of the Board of Directors.
MATAWAN, NJ / TAMPA, FL – July 23, 2018 – V12 Data, a leading provider of people-based marketing solutions, released new research today comparing characteristics of in-market aftermarket shoppers to the average U.S. population.
The research was conducted over a 6-month period based on data captured by V12 Data’s proprietary intender solution, V12 Signals. V12 Signals utilizes mobile devices to identify actual on-premise shoppers who have visited an automotive service or parts location within the previous 24 – 48 hours.
MATAWAN, NJ / TAMPA, FL – June 12, 2018 –V12 Data, a leading provider of people-based marketing solutions, announced the launch of its omnichannel data and technology solution for the automotive aftermarket. The integrated solution provides aftermarket brands with industry-leading data and technology tools to power their acquisition and retention strategies while delivering sustainable ROI.
MATAWAN, NJ / TAMPA, FL – May 21, 2018 – V12 Data, a leading provider of people-based marketing solutions, announced the expansion of its email append database by 23%. The database grew from 200 million records to 245 million records. The increase in the total universe of records provides clients with higher match rates when adding or updating missing email address to their customer database.
MATAWAN, NJ / TAMPA, FL – May 7, 2018 – V12 Data, a leading provider of people-based marketing solutions, announced the launch of “Lending Helping Hands,” its first annual company-wide community service initiative. During the month of May, employees will participate in community service projects in their local communities in Matawan, NJ; Tampa, FL; Chicago, IL; Washington, DC; and throughout the United States.
MATAWAN, NJ / TAMPA, FL – March 19, 2018 – V12 Data, a leading provider of purchase-intender solutions, announced the appointment of Jason Webby as Chief Revenue Officer. In this role, Webby is responsible for the direction and management of the company’s sales revenue strategies. He brings over 20 years of experience leading large and diverse teams of global sales professionals.
