MATAWAN, NJ / TAMPA, FL – Oct 23, 2017 – People-based audience provider V12 Data , announced the release of a new white paper that explores mobile techniques and opportunities for automotive marketers to acquire in-market car shoppers at four times the conversion rate of other automotive lead data. The white paper will help automotive brands understand how they can use mobile data solutions to boost engagement and conversions with car consumers who are lower down the funnel and actively in-market to purchase.
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MATAWAN, NJ / TAMPA, FL – Oct 16, 2017 – People-based audience provider V12 Data announced the launch of its’ automotive purchase-intender audiences, powered by the company’s industry-leading mobile intender solution, V12 SignalsTM. Utilizing V12 Data’s automotive purchase intender audiences, brands can now target and acquire consumers actively shopping for vehicles at 4x the sales conversion rate of other automotive lead data.
MATAWAN, NJ / TAMPA, FL – Oct 10, 2017 – People-based audience provider V12 Data announced today that Doug MacDonald has been appointed as Senior Vice President of Digital Solutions. In this role, Doug will lead V12 Data’s efforts to expand and evolve its digital audience solutions and build strategic engagements and partnerships within the digital audience marketplace.
MATAWAN, NJ / TAMPA, FL – Oct 9, 2017 – People-based audience provider V12 Data announced the launch of its’ holiday audience segments, powered by the company’s industry-leading purchase intender solution, V12 SignalsTM. Utilizing V12 Data’s holiday purchase intender audiences, retail brands can now target consumers who have indicated high purchase intent based on off-line shopping indicators integrated with on-line (mobile and desktop) content consumption, web visits and keyword searches.
MATAWAN, NJ / TAMPA, FL – Oct 2, 2017 – People-based audience provider V12 Data announced that it will hold an educational webinar for retailers titled, “How to Target In-Market Shoppers at Double the Engagement Rates”. The webinar, which will be presented by Anders Ekman, CEO of V12 Data, and Michelle Taves, EVP of Data Strategy and Product Management at V12 Data, is scheduled for October 10, 2017 at 2:00PM EST. Register for the live webinar at: https://register.gotowebinar.com/register/1061941700967977730.
MATAWAN, NJ – Sept. 25, 2017 – People-based audience provider V12 Data is pleased to announce the promotion of Kym Vance from Vice President to Senior Vice President of Business Solutions. In this role, Kym will lead V12 Data’s efforts to expand and evolve its strategic solutions and relationships within the data reseller sector.
RED BANK, NJ – Sept 18, 2017 – Omnichannel data powerhouse V12 Data is pleased to announce the promotion of Jewell Kinnison from Vice President of Transformation to Senior Vice President of Data Services and Special Initiatives. In this role, Jewell will be responsible for overseeing the company’s data delivery services as well as special project initiatives across the company.
LEESBURG, VA & RED BANK, NJ – September 6, 2017 – — Real-world location intelligence provider Gravy Analytics and omnichannel data powerhouse V12 Data, today announced their partnership in offering exclusive audiences created by merging data sets, which can now be used in programmatic advertising campaigns. This partnership is powered LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, and their Data Innovators program. These new audiences combine Gravy’s mobile location-driven behavioral data with V12 Data’s demographic data for precision ad targeting. As a result of this partnership, consumers will experience fresher, more relevant digital engagement from brands, and discover offerings that meet their needs more easily.
RED BANK, NJ – August 21, 2017 – Omnichannel data powerhouse V12 Data is pleased to announce the promotion of Jeff Johnson from Vice President to Senior Vice President of Client Development. In this new role, Jeff will focus on cultivating new client relationships within the retail sector as well as bringing marketing expertise to brands looking for better ways to understand and serve their audiences.
RED BANK, NJ – August 14, 2017 – People-based marketing provider V12 Data announced today that its industry leading purchase intender data set, V12 Signals, set a record high this week, more than tripling the engagement rate of traditional acquisition campaigns in a recent automotive program. V12 Signals is a proprietary mobile solution that identifies in market shoppers at physical locations via their mobile devices.