MATAWAN, NJ / TAMPA, FL – Feb 12, 2018 – V12 Data, a leading provider of purchase-intender solutions, announced the launch of its in-market automotive aftermarket solution, powered by the company’s industry-leading proprietary intent data solution, V12 SignalsTM. The solution enables automotive aftermarket businesses to target in-market auto parts and service consumers utilizing their mobile devices. Unlike traditional mobile marketing, which only targets the device, V12 Signals is able to identify and target the actual consumer during the crucial 48-72 hour period when they’re making a buying decision.
MATAWAN, NJ / TAMPA, FL – Nov 13, 2017 – People-based audience provider V12 Data announced today the appointment of Heather Lockhart as Chief Marketing Officer. In this role, Lockhart will be responsible for leading brand strategy and the integration of all marketing and communications initiatives.
MATAWAN, NJ / TAMPA, FL – Nov 6, 2017 – People-based audience provider V12 Data announced the release of a new white paper in its Audience Insights series, titled “Digital Audience Strategies to Boost Conversions and Power Marketing Success.” The white paper is focused on helping brands discover best practices and the tactics used by today’s successful digital marketers to better fuel digital audience strategies and people-based marketing campaigns.
Download a free copy here:
https://www.v12data.com/inbound/digital-marketing-guide
MATAWAN, NJ / TAMPA, FL – Oct 31 , 2017 – People-based audience provider V12 Data, announced a new integration with Adobe Audience Manager, the leading data and audience management platform, part of Adobe Analytics Cloud. V12 Data will add over 500 audiences into Adobe Audience Manager’s Audience Marketplace to better enable marketers and brands to reach their target audience with highly accurate people-based data. Audience Marketplace enables marketers and publishers to seamlessly evaluate, transact and purchase second-party and third-party audiences.
MATAWAN, NJ / TAMPA, FL – Oct 23, 2017 – People-based audience provider V12 Data , announced the release of a new white paper that explores mobile techniques and opportunities for automotive marketers to acquire in-market car shoppers at four times the conversion rate of other automotive lead data. The white paper will help automotive brands understand how they can use mobile data solutions to boost engagement and conversions with car consumers who are lower down the funnel and actively in-market to purchase.
Download a free copy here:
http://marketing.datamentors-solutions.com/acton/media/12124/autosignals
MATAWAN, NJ / TAMPA, FL – Oct 16, 2017 – People-based audience provider V12 Data announced the launch of its’ automotive purchase-intender audiences, powered by the company’s industry-leading mobile intender solution, V12 SignalsTM. Utilizing V12 Data’s automotive purchase intender audiences, brands can now target and acquire consumers actively shopping for vehicles at 4x the sales conversion rate of other automotive lead data.
MATAWAN, NJ / TAMPA, FL – Oct 10, 2017 – People-based audience provider V12 Data announced today that Doug MacDonald has been appointed as Senior Vice President of Digital Solutions. In this role, Doug will lead V12 Data’s efforts to expand and evolve its digital audience solutions and build strategic engagements and partnerships within the digital audience marketplace.
MATAWAN, NJ / TAMPA, FL – Oct 9, 2017 – People-based audience provider V12 Data announced the launch of its’ holiday audience segments, powered by the company’s industry-leading purchase intender solution, V12 SignalsTM. Utilizing V12 Data’s holiday purchase intender audiences, retail brands can now target consumers who have indicated high purchase intent based on off-line shopping indicators integrated with on-line (mobile and desktop) content consumption, web visits and keyword searches.
MATAWAN, NJ / TAMPA, FL – Oct 2, 2017 – People-based audience provider V12 Data announced that it will hold an educational webinar for retailers titled, “How to Target In-Market Shoppers at Double the Engagement Rates”. The webinar, which will be presented by Anders Ekman, CEO of V12 Data, and Michelle Taves, EVP of Data Strategy and Product Management at V12 Data, is scheduled for October 10, 2017 at 2:00PM EST. Register for the live webinar at: https://register.gotowebinar.com/register/1061941700967977730.
MATAWAN, NJ – Sept. 25, 2017 – People-based audience provider V12 Data is pleased to announce the promotion of Kym Vance from Vice President to Senior Vice President of Business Solutions. In this role, Kym will lead V12 Data’s efforts to expand and evolve its strategic solutions and relationships within the data reseller sector.
