V12 has developed a 300+ million record historical consumer footprint database to serve the reverse recognition needs of interactive marketing managers to identify consumers that pass through business touch points each day. Through linkage-identification, V12’s archival database is the keystone to mapping their IP, email, landline phone and mobile phone numbers from websites, call center switches or interactive forums back to their original full consumer record.
V12 has over 300 million consumer data records with recognition attributes including: Anglers, PYCO clusters, or any one of 500 individual attributes (i.e. demographics, geographic, interests, lifestyle, behaviors, etc.). All of V12’s data is multi-source verified, thus creating the most accurate off and online databases in the marketplace.
Ad Agencies see the value of installing our data sets at their clients’ locations to craft customized real-time recognition solutions. For example, a home improvement web site may display images and offers of potted plants in the spring to recognized apartment renters while displaying images and offers of lawn equipment to rural home owners.
Marketing service providers see the value of matching this data set to their in-house consumer files in order to increase eCRM offerings such as: real-time & batch consumer recognition (‘Linkage’), permission-pass retargeting, customer email appends, and prospect HTML or video email marketing.