Aberdeen Group Partners with DataMentors To Accelerate Its Transformation Into the Industry’s First Data-Driven Content Marketing Company

TAMPA, FL – July 21, 2015 – Aberdeen Group, the leader in data, analytics and content solutions for the tech market, today announced that it has partnered with DataMentors, a full service provider of data quality and integration, business intelligence, and Data-as-a-Service (DaaS), to give tech marketers more data-driven, actionable insights on their target audiences which they can use to better engage customers and prospects. This alliance is part of Aberdeen Group’s continued investment in data science, an important part of its business of combining data, analytics and content.

The collaboration with DataMentors comes on the heels of the formation of the Aberdeen Group, an independent business comprised of Aberdeen’s content marketing capabilities combined with Harte Hanks’ proprietary technology database to create a solution that uniquely combines data, advanced analytics and content.

Aberdeen Group delivers data-driven insights to help marketers understand who their ideal audiences are and how to best connect with them. The company’s integrated content marketing capability then allows marketers to target their audiences using highly relevant and valuable content and storytelling tools.

“To help our tech marketing customers best engage their core audiences, it’s imperative that we offer a breadth of data that is unparalleled in the industry,” said Gary Skidmore, CEO, Aberdeen Group. “DataMentors’ comprehensive database technology complements our existing data sets and together we’re able to significantly improve the level of service and innovation we can provide our customers. The relationship is part of our ongoing strategy to aggressively invest in resources that will not only shape the future of our company, but the tech marketing industry as a whole.”

Together, Aberdeen Group and DataMentors unite two best-in-class resources that offer marketers a new order of magnitude for what they are able to accomplish with the combined, highly scalable and flexible database. Aberdeen Group is now even better equipped to handle large complex data sets and increase the velocity at which it can innovate for its customers.

Bob Orf, CEO of DataMentors, said: “Aberdeen Group’s tight integration of data, analytics and content is truly revolutionary in the marketing, sales and business intelligence communities, and we’re happy for the opportunity to provide our renowned data services to support its game-changing work in B2B marketing. We look forward to a long relationship with Aberdeen Group and what we will be able to accomplish together.”

The DataMentors deal is the first in a series of partnerships and offerings that Aberdeen Group will be announcing in the next few months.

About Aberdeen Group:

Aberdeen Group is a technology and marketing services company that helps tech sales and marketing executives distill smart data and analytics into actionable moments. We help companies win through our unique targeting capabilities (using the CI Technology Data Set), advanced analytics using our own innovative proprietary and public data sources, and our original and research based content engine. Learn more about Aberdeen Group at www.aberdeenservices.com.

About DataMentors:

DataMentors is a full-service provider of data quality and integration, business intelligence, and Data-as-a-Service (DaaS) solutions. Our flexible solutions provide valuable data insights to help increase revenue, maximize customer value, reduce risk, and grow businesses. DataMentors, recognized by Gartner for data quality for the past eight years, successfully helps companies of all sizes implement the right data solutions to ensure success. For more information, visit www.datamentors.com.


For more information, visit www.datamentors.com.


Larisa Bedgood
Director of Marketing


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