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New Research by V12 Examines Characteristics of In-Market Automotive Aftermarket Shoppers
Aftermarket shoppers are 34% more likely than the average population to drive a 4×4
MATAWAN, NJ / TAMPA, FL – July 23, 2018 – V12, a leading provider of people-based marketing solutions, released new research today comparing characteristics of in-market aftermarket shoppers to the average U.S. population.
The research was conducted over a 6-month period based on data captured by V12’s proprietary intender solution, V12 Signals. V12 Signals utilizes mobile devices to identify actual on-premise shoppers who have visited an automotive service or parts location within the previous 24 – 48 hours.
V12 completed the research across multiple segments, examining aftermarket traits including vehicle characteristics, shopper demographic and lifestyle information and household composition. In this first release, V12’s research encompasses vehicle traits of in-market aftermarket shoppers compared to the average US population.
Key research insights include:
- Signals Aftermarket shoppers are 14% more likely than the average population to own vehicles using Diesel, Bio-Diesel or Flex Fuel and 18% more likely to own vehicles using alternative types of fuel (Alternative (electric, propane, natural gas).
- Signals Aftermarket shoppers are 34% more likely than the average population to drive a 4×4 and 22% more likely to own a Rear Wheel Drive.
- Signals Aftermarket shoppers are 20% more likely than the average population to own a vehicle that is 5 years old or less. They are also 19% more likely to own a vehicle that is 21+ years old.
- Signals Aftermarket shoppers are 26% more likely than the average population to own a vehicle from an economy manufacturer.
According to Anders Ekman, President of V12, “V12 Signals is a truly revolutionary solution that connects customer identities to mobile devices, allowing brands to perform people-based marketing according to store visit behavior. By performing an in-depth analysis on the Signals store visits we have been capturing, we revealed a wealth of valuable insights about consumers actively shopping for automotive parts and services. Brands in the aftermarket industry can use this knowledge to their advantage by developing a deeper understanding of their best customers and ideal target audience.”
The research is the first of three installments with additional reports being released in August. To learn more about V12 Signals for the Automotive Aftermarket, visit: https://www.v12data.com/v12-signals-for-auto-aftermarket/.
As an omnichannel data powerhouse, V12 combines the power of data, analytics, technology and people to deliver omnichannel solutions that signal imminent intent and drive performance for our clients. Our data, technology and people are deliver innovation for marketers to anticipate buyer behavior and manage customer experience at speed and scale. For more information, visit www.v12data.com.