DataMentors Announces Sales Leadership Promotions

datamentorsFor more information contact:
Larisa Bedgood
Director of Marketing

DataMentors Announces Sales Leadership Promotions

Tom Guernon and Michael Taylor named Vice Presidents of Sales


TAMPA, FL August 1, 2016 – DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, announces two sales leadership promotions. Tom Guernon and Michael Taylor, each former Sales Directors, have been named as Vice Presidents of Sales for DataMentors.

“Tom and Mike have been instrumental in the growth of DataMentors, each demonstrating a commitment to innovation and client success,” said Anders Ekman, Chief Executive Officer of DataMentors. “We are looking forward to the continued value and leadership they will bring as DataMentors expands our suite of data and technology solutions in an increasingly dynamic marketplace.”

Michael Taylor brings over 16 years of direct marketing and sales leadership experience to DataMentors. He began his career in 2000 at InfoGroup as a Business Development Executive in the company’s reseller division. In this position, Michael worked closely with agencies, brokers and mailers in the development of strategic solutions to consistently produce ROI and record sales growth. Michael has also served in leadership roles at Hugo Dunhill Mailing Lists and Relevate Group, which merged with DataMentors in July 2015.

Tom Guernon works with leading marketers on integrated marketing technology, analytics and data solutions. He brings 20 years of consumer and business to business sales and marketing experience having served with InfoUSA, InfoCanada, The Allant Group, AccuData and Relevate Group collaborating with clients in the retail, cable, telecommunications and deregulated energy space. He also cofounded JCE Clinical Consulting, working on business operations, delivery compliance and sales. Tom is a volunteer instructor with Junior Achievement, is an Executive Board Member of the Kaneland United Soccer Club and earned his MBA at Northern Illinois University.

Senior Vice President of Sales, Kelly Idol, said of the promotions, “Tom and Mike have been tremendous assets to DataMentors and their innovative thinking and vision will continue to enhance the strategic direction, growth, and profitability of DataMentors.”

About DataMentors
DataMentors is the industry’s leading provider of Data-as-a-Service (DaaS) and Right Time Marketing. Our comprehensive data solutions combine an integrated suite of data products, marketing technologies, and analytics to deliver: The Right Person, at the Right Moment, through the Right Channel. This makes us the Right Answer for clients seeking to grow, acquire, and retain their most profitable customers with cross-channel marketing strategies. We help companies leverage the modern data ecosystem and real-time data analytics to create a customized “always on” dataset of consumers where purchase is imminent. Recognized by Gartner for data quality for the past nine years, we provide the most powerful marketing data and technology services in the industry.

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