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Director of Marketing
DataMentors’ Automotive Marketing White Paper:
Conquesting with Offline and Online Data on the Auto Consumer’s Purchase Journey
Tampa, FL– November 19, 2015 – DataMentors, a leading Data-as-a-Service (DaaS) provider, has published a new white paper titled Conquesting with Offline and Online Data on the Auto Consumer’s Purchase Journey. Drawing on the industry experience of Relevate Auto, a DataMentors’ solution, this free guide shows automotive marketers how to target and acquire multi-channel auto consumers with data-driven marketing.
“In an age of more robust technology, larger data sets, and shifting consumer behaviors, the automotive industry needs to transform their marketing strategies to acquire today’s multi-channel and more empowered auto consumers,” said Anders Ekman, President of DataMentors. “By integrating both offline and online data, OEMs, suppliers, dealers and agencies can navigate these changes in the short term to increase profitability and overall market share, as well as in the long term to position themselves for future success.”
In Conquesting with Offline and Online Data on the Auto Consumer’s Purchase Journey, DataMentors covers topics including customer experience, data integration, digital marketing, and Big Data. Specific points include:
- How automotive companies can gain a competitive advantage through third-party data sources, including VIN data, digital audience data, response performance indicator models, and auto equity models
- How to target auto consumers on their multi-channel journey to purchase to ensure consumers are being targeted with the right message, at the right time, and through the right channel
- How to create experiences your customers will remember to drive new sales and build lasting brand relationships
- The importance of using digital channels and social media marketing as a key way to influence purchase decisions
“Today’s auto consumers are savvier, research across multiple channels and expect a great customer experience,” said Bob Orf, CEO of DataMentors. “To gain the competitive advantage, the automotive industry must combine rich data sets with technology and analytics to boost customer acquisition and retention, as well as build greater brand loyalty.”
To learn more about how you can target and acquire multi-channel auto consumers, read Conquesting with Offline and Online Data on the Auto Consumer’s Purchase Journey at: www.AutoMarketingPaper.com.
DataMentors is the industry’s leading provider of Data-as-a-Service (DaaS). Our comprehensive data solutions help clients grow, acquire, and retain their most profitable customers with cross-channel marketing strategies. We help companies leverage the modern data ecosystem and real-time data analytics to create a customized “always on” dataset of consumers where purchase is imminent. Recognized by Gartner for data quality for the past eight years, we provide the most powerful marketing data and technology services in the industry. For more information, visit www.datamentors.com.